DOOH Advertising Features

Examining the impact of AI on digital signage, data, DOOH strategies

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

As AI increases the demand for continuous access to high quality datasets, existing attribution and reporting models across digital signage, retail media and…

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OAAA, Earth Day partnership celebrates 8th year, $500M in donated OOH inventory

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Participating OAAA member media companies donated public service advertising space as part of more than $500 million in annual donated OOH inventory to support…

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How is digital signage changing hospitality?

by Bradley Cooper — Editor, Connect Media

Through digital signage and Pro AV more broadly, hospitality companies are creating spaces that evoke an emotion.

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Las Vegas Strip OOH network's digital transformation moves ahead

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

In the fall of 2025 the first phase of Spotlight Outdoor’s Vegas Strip Tower Network went live with three towers in play, ushering in programmatic, large…

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SiriusXM VP talks music impact within the retail digital signage experience

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Stuart Larking, VP of commercial music at SiriusXM, shares insight on why music is becoming more integral for the digital signage experience.

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Texas transit agency taps Clear Channel Outdoor to update, expand ad program

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

CapMetro, a Texas-based transit agency, will be immersed in modernizing and expanding its advertising program in Austin and Central Texas as part of a…

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Digital signage unlocks revenue for ATM operators

by Bradley Cooper — Editor, Connect Media

Digital signage can unlock revenue for retail ATM operators and deployers, but managing the power and content has been a challenge. That may be changing as…

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Snead State taps Legrand | AV to transform ball fields into communication points, revenue generators

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

A community college in northeastern Alabama recently tapped Legrand | AV to expand its digital signage strategy and reaps more than just information sharing.

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2025 in review: Top read digital signage stories

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

The most read stories ranged from how AI is powering OOH advertising to how digital signage is playing a bigger role than ever in customer experience in the…

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Digital signage in 2026: AI personalization arrives, creative renaissance kicks off

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

It’s been an exciting and innovative year for the digital signage industry. To get a glimpse at what’s coming in 2026 Digital Signage Today reached out to…

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NY Mets transform Citi Field fan experience with Samsung LED technology

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

The New York Mets tap Samsung Electronics America’s LED-powered technology to upgrade the Coca-Cola sign overlooking right field at the team’s stadium Citi…

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How a cold call email sparked a multi-format digital billboard in Times Square

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Discover how Heritage Outdoor Media and ANC flipped out outdated signage on two neighboring buildings and created a commanding advertising platform in New York…

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AI comes to DOOH campaigns

by Bradley Cooper — Editor, Connect Media

AI is transforming DOOH campaign planning.

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Vauxhall taps Jolt urban DOOH to engage drivers, build trust

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

A DOOH application project, in collaboration with Jolt, a U.K. EV charging and DOOH network, is driving a positive uplift in brand perception and boosting the…

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OAAA campaign puts a spotlight on programmatic OOH

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

The Out of Home Advertising Association launched an OOH campaign during an industry event in Las Vegas to illustrate the power of programmatic OOH.

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A pearl of an OOH digital ad network lands in midtown NY

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Pearl Media, an out-of-home network specializing in curated premium assets, has launched the first-ever private eye-level OOH digital ad network in the…

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Outfront rings in Pope Leo XIV with baseball-themed DOOH campaign

by Bradley Cooper — Editor, Connect Media

Outfront ran a digital OOH baseball themed campaign to celebrate Pope Leo XIV's Chicago roots and his loyalty to the Chicago White Sox.

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ATM digital signage: 3 facts to consider

by Bradley Cooper — Editor, Connect Media

Can ATMs and digital signage work together? Here are three facts to consider.

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Deep dive into OOH advertising growth and role of DOOH

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Out of Home advertising hit a revenue landmark in 2024 and DOOH was a prime reason. Ann Bager, president and CEO of the Out of Home Advertising Association of…

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Bank digital signage: 4 ways to use

by Bradley Cooper — Editor, Connect Media

Learn four ways banks can use digital signage in branches.

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