DOOH Advertising Features

Infiniti delivers dynamic DOOH campaign to target car brands

by Bradley Cooper — Editor, Connect Media

DOOH companies are constantly competing to get the attention of distracted commuters. One way some companies are getting a leg up on the competition is by…

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Circle K, Target, lemonade claim most read spots for July 2019

by Bradley Cooper — Editor, Connect Media

As the summer heat intensifies, Digital Signage Today readers cooled off with stories on DOOH fighting for the right to run lemonade stands and Circle K…

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Samsung delivers OOH cell phone charging

by Bradley Cooper — Editor, Connect Media

Samsung helped commuters keep their cell phones charged with a DOOH charging station to advertise its Wireless PowerShare feature of its Galaxy S10+ smartphone.

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2 steps to delivering cutting edge content

by Bradley Cooper — Editor, Connect Media

New end users often find digital signage overwhelming given the content aspect. However, at the end of the day, digital signage's main purpose is to deliver…

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Target, DOOH trends dominate top stories in April 2019

by Bradley Cooper — Editor, Connect Media

The top stories last month looked at how Target and other retailers are using big data to deliver better digital signage as well as key trends and innovative…

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H&M enhances customer engagement with digital signage

by Bradley Cooper — Editor, Connect Media

Digital signage isn't just for pushing sales, it's also useful for crafting better customer engagement. By doing this, retailers can improve sales and create…

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2 factors to consider when designing DOOH content

by Bradley Cooper — Editor, Connect Media

Selecting the right content for a DOOH campaign is a difficult task. Whether you are running a dynamic or traditional campaign, you have to think carefully…

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What's driving the DOOH market?

by Bradley Cooper — Editor, Connect Media

In the past, DOOH was little more than taking a billboard image and importing it in a digital format. But now DOOH can deliver content that directly responds…

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Eye tracking tech delivers DOOH ads, prizes

by Bradley Cooper — Editor, Connect Media

Dynamic content has the potential to engage audiences in a deep way. Jetstar, an airline operating in Melbourne, Australia, tested out dynamic content with a…

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How to deliver effective dynamic DOOH campaigns

by Bradley Cooper — Editor, Connect Media

Although many companies are embracing dynamic content for digital signage and DOOH, there are many ways dynamic can go wrong. In order to deliver successful…

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JCDecaux, Pandora deliver DOOH dating tips

by Bradley Cooper — Editor, Connect Media

For Valentine's Day 2019, Pandora, a jewelry company, deployed an interactive DOOH campaign at Westfield Stratford City shopping center in London to deliver…

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Digital signage trends claim top spots in February 2019

by Bradley Cooper — Editor, Connect Media

Readers of Digital Signage Today fell in love with digital signage trends last month. Cupid's arrows stories struck readers with stories related to smart…

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McDonald's delivers digital signage orchestra

by Bradley Cooper — Editor, Connect Media

The average customer would not typically associate classical music orchestras with McDonald's, until now.

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Digital Signage Future Trends report delivers insights for 2019

by Bradley Cooper — Editor, Connect Media

The 2019 Digital Signage Future Trends Report delivers key market insights to help end users and vendors alike get a sense of where the market is headed in…

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McDonald's, Coca-Cola claim top spots for top digital signage articles of 2018

by Bradley Cooper — Editor, Connect Media

Digital signage technology is always advancing, but like any technology, its future success builds on past lessons. Last year's articles covered key lessons…

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AR digital signage battles racism with contactless payments

by Bradley Cooper — Editor, Connect Media

A digital signage campaign challenged users to stop an AR white supremacist rally by donating.

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McDonald's celebrates 50 years of Big Macs with digital signage dance-off

by Bradley Cooper — Editor, Connect Media

McDonald's has been consistently deploying digital signage, kiosks and other customer experience solutions inside their stores. The fast food giant is also…

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