How is DOOH handling COVID-19?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital out-of-home, or DOOH media took a particularly big hit in the initial COVID-19 wave, although with many restrictions lifting, it is slowly recovering.

DOOH powers up legal cannabis advertising

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

When it comes to advertising products such as cannabis, companies often struggle with regulations. DOOH companies are working to make this process easier.

When do you retire an older display?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Every piece of equipment has an expiration date, even if it isn't listed on the box or device. And the problem is: it can be difficult to tell when a device is…

Holographic digital signage soars into Estonia

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Holograms are often a natural companion to digital signage, as Estonia telecommunications company Elisa found out with its campaign to promote a TV series.

Digital signage provides calming presence during coronavirus pandemic

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

As panic over COVID-19, the coronavirus outbreak, continues to spread, digital signage can provide a much needed calming presence to help customers stay…

Yoplait dishes out smoothies with facial recognition digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

One major challenge for advertisers is how to target customers based on their mood. Facial recognition technology is making it easier for advertisers to cater…

Top 2019 blogs: Burger King, Walmart, Target digital signage design claim spots

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Last time, we looked at the top 10 articles and news items posted on 2019 on Digital Signage Today. Now, we are going to turn our attention to the top blogs…

Why DOOH will take over the world.

While OOH accounts for only a small fraction of media spending today in comparison to television, radio, newspapers and magazines, one expert expects this to…

Looking back: Trever Noah digital signage, Kroger dominate 10 news items of 2019

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

When it comes to news, the biggest stories last year were an eclectic bunch, such as one story that looked at the Shinnecock Indian Nation's legal struggle to…

Burger King gets frosty with DOOH

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Burger King got frosty with a dynamic DOOH campaign that reduced Oreo Shake prices based on the temperature.

2 ways you can participate in the 2020 Digital Signage Future Trends Report

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital Signage Today is dedicated to keeping an eye on the future by predicting trends for 2020 in our upcoming 2020 Digital Signage Today Future Trends…

Digital signage, kiosks deliver better transit experiences

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Pittsburgh residents and visitors no longer have to sort through paper copies of transportation schedules when they visit stations. Instead, they can access…

3 lessons on boosting DOOH

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

When it comes to advertising, DOOH is full of untapped potential. While many companies are increasingly using DOOH to drive both sales and engagement, often…

IKEA measures DOOH effectiveness with Russ Outdoor

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

One great challenge with digital-out-of-home or any other form of advertising is how one can measure the true effectiveness of the campaign. How can you…

Under Armour delivers DOOH campaign on First Day Free Rides

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

For students returning to school, it is absolutely crucial that they attend the first day to get the year started on the right foot. Clothing retailer…

Keeping your displays dry during hurricane season

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Destructive weather events like hurricanes can ruin displays, which need to keep running to display emergency messages. You need to take a few precautions to…

Burger King, Samsung deliver top digital signage lessons

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

With a tool as diverse as digital signage, we can always learn something new. Recently on Digital Signage Today, we learned how to make digital signage simple…

Infiniti delivers dynamic DOOH campaign to target car brands

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

DOOH companies are constantly competing to get the attention of distracted commuters. One way some companies are getting a leg up on the competition is by…

Circle K, Target, lemonade claim most read spots for July 2019

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

As the summer heat intensifies, Digital Signage Today readers cooled off with stories on DOOH fighting for the right to run lemonade stands and Circle K…

Samsung delivers OOH cell phone charging

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Samsung helped commuters keep their cell phones charged with a DOOH charging station to advertise its Wireless PowerShare feature of its Galaxy S10+ smartphone.