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Last time, we looked at the top 10 articles and news items posted on 2019 on Digital Signage Today. Now, we are going to turn our attention to the top blogs posted this year, both from other contributors and from Bradley Cooper, editor of Digital Signage Today.
The top blogs for 2019 ranged in topic from the clever design of Burger King digital signage to Walmart and Target's current digital signage tactics and how these retailers can improve. Other topics included window digital signage, outdoor digital signage and future trends.
The top blog last year looked at seven key digital transformation trends such as AI's increasing influence and blockchain technology.
It's time to take a look back at the top 10 blogs of 2019. They are posted below in reverse order.
While there are plenty of costs to consider when building a digital signage network, one area worth highlighting is that of creative services, which refers to the people and processes that are responsible for writing, designing and ultimately producing the onscreen messaging that is shared across your network.
The question is, how do you execute beautiful, targeted, high-quality messaging that is tailor made for each screen in your network on a limited budget? And what are some tips and techniques you can use to deliver effective content without breaking the bank on expensive creative services? That's what we'll explore in this article.
As digital signage continues to evolve, it's important to get a sense of where the market is headed. That is why the 2019 Digital Signage Future Trends Report by Digital Signage Today was created so that vendors and deployers alike could get as close as possible to predicting where digital signage is heading.
The report gathered data from 464 end users across multiple verticals including schools, retailers, restaurants and others on how they are using digital signage and their future plans.
Trying to deploy your first display or network can be incredibly intimidating. There are so many factors to consider right off the bat, such as budget, placement, training, content and many more.
Luckily, a good vendor should be able to help ease your mind on these concerns, if you just ask the right questions. And if your vendor isn't up to par, they will likely give unsatisfactory answers to your inquiries.
Of course, it can be a challenge to ask the right questions. Here are a few starter ones to ask your vendor to help get your digital signage campaign off to a good start.
As a customer and technology writer, I often take notice of how big retailers utilize technology such as digital signage on the storefront. While I can't speak for every store(since many stores will run trial campaigns), I do notice a pattern with how retailers in my area such as Target and Walmart use digital signage.
Target for example, uses digital signage to:
Walmart, on the other hand typically uses signage to:
While these are all valid uses for digital signage, these big retailers can push the technology much farther to deliver next level customer experiences through interactive and dynamic content.
Digital signage has experienced a rapid increase in popularity as more and more organizations realize the value this technology can add. In addition to allowing for live audience interactions, compared to what used to be just static paper advertisements, digital signage creates a prime opportunity for brand building while also influencing customer behavior in real-time.
It creates a stimulating environment, engaging the customer and impacting short and long term behaviors. However, simply throwing money at digital signage won't deliver the best return on your investment. Here are some guidelines for measuring your digital signage ROI.
When it comes to digital signage, I am always on the look out for good, mediocre and not-so-good examples. I have seen some displays that are essentially glorified billboards or posters and others that are so loud and flashy that I instantly try to block them out. Then there are end users who get digital signage just right, such as a local Burger King I visited recently.
Nothing about this Burger King seemed particularly special. In fact, it still used a static menu board, which didn't pop out like McDonald's animated videos. However, it also featured a few displays that caught my eye.
Almost everyone wants to stay on top of digital trends in business, such as digital signage. It is one thing to understand the nuts and bolts of digital signage, such as the individual displays, media players and software packages, but it is another to understand how to make it work well with your business. When you deploy digital signage indoors, you have to consider a lot of factors such as space, branding and messaging.
If you want to be successful with indoor digital signage, you need to have key strategies in place for all three factors.
There's no doubt outdoor digital signage is changing the face of our towns and cities.
This isn't just about businesses trying to boost revenue; it's part of the shift to smart cities that urban planners believe is necessary to accommodate growth.
As of 2018, 55% of the world's population live in urban areas. This is set to rise to 68% by 2050. That's an extra 2.5 billion people looking for homes, services and jobs in our already crowded urban centers.
Smart cities are defined as those that use technology to improve services and become more efficient. As outdoor digital signage develops in line with physical, technological and environmental trends, it looks set to be a key part of this.
There are already examples of outdoor digital signage improving life in our urban areas by delivering better services, keeping people safe and improving quality of life.
In today's fast-paced retail environment, it can be difficult for retailers to connect with their customers who have their heads buried in their phones.
Mobile marketers are also getting smarter, as they deliver targeted mobile ads using beacon technology to directly appeal to customers. Not to mention all the outdoor billboards and displays that compete for user attention. For brick and mortar retailers, this can be a major challenge.
Retailers can get the upper hand, however, by using digital signage to attract customers, specifically digital signage deployed in windows.
Digital transformation was a hot topic in 2018 and it is sure to continue impacting organizations in 2019. In fact, according to a Forrester Research survey, 46% of executives believe that in less than five years, digital will have an impact on more than half their sales. The World Economic Forum estimated digital transformation has the potential to create as much as $100 trillion in combined value for both industry and society by 2025. There are several trends within digital transformation worth further investigation:
Topics: 4K Ultra HD, Content, Content Management, Customer Experience, Display Technology, DOOH Advertising, Hardware, Interactive / Touchscreen, Menu Boards, Mobile Interactivity, Retail, Software, Trends / Statistics
Bradley Cooper is a Technology Editor for DigitalSignageToday.com and BlockchainTechNews.com. His background is in information technology, advertising, and writing.www