February's Top 5 digital signage headlines

by Christopher Hall — w, t

It's time for our monthly look back at the most-read articles and blog posts on Digital Signage Today in the previous month, recapping the biggest news…

8 near-future trends set to change out-of-home advertising

The out-of-home industry is set to evolve more rapidly as mobile convergence, developments in digital platforms and data sources are changing perceptions of…

Delivering creativity at scale in a digital out-of-home world

The global digital out-of-home market is at a crossroads. The inventory is there, and its scale and ubiquity in cities around the world make it a valuable and…

'Video Everywhere' has agencies shaken and stirred

Unlike 007's martini, digital signage and digital place-based media have brands and agencies both shaken *and* stirred, says DPB media expert Lyle Bunn.

Sometimes there is such a thing as a free lunch

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Normally there's no such thing as a free lunch, but a digital signage display in downtown Madrid recently gave out free lunches to people who could create…

Digital signage getting advertisers to 'Feel the Real'

by Christopher Hall — w, t

There's a growing concern among brands and advertisers about the 'reality problem' facing online advertising – one on which out-of-home and digital out-of-home…

Let's go 'Back to the Future' of digital out-of-home advertising

DOOH expert takes a look at how digital signage and out-of-home advertising was envisioned 30 years ago when Marty McFly (Michael J. Fox), Doc Brown…

Project Everyone enlists digital signage for 'world's largest ever advertising campaign'

by Christopher Hall — w, t

In what organizers hope to be 'the world's largest ever advertising campaign,' out-of-home advertisers and communications agencies around the globe marshaled…

Doggy DOOH campaign warms hearts

by Christopher Hall — w, t

A U.K. animal shelter earlier this year launched a clever digital out-of-home activation that saw an on-screen dog following passersby around an East London…

Coca-Cola taps digital signage to find out 'What's in a Name?' in Times Square

by Christopher Hall — w, t

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times…

Governments going digital to reach the public

Civil authorities are increasingly turning to digital signage, digital billboards and the range of digital out-of-home to communicate vital information to the…

Regulatory trend: States adopting lighting standards for digital billboards

Keeping pace with new technology, a growing number of states are adopting lighting standards for digital billboards and outdoor digital signage that assure…

JetBlue lands engagement with digital signage 'Wingman'

by Christopher Hall — w, t

Digital signage and real-life intersected as JetBlue had New Yorkers dancing in the street and scratching their heads at the truly lifelike interaction from a…

How hybrid signage can optimize marketing campaigns

Affordable, dynamic marketing and promotional campaigns are blending print and digital signage.

Bison, moose and bears, oh my: Hybrid campaign takes the big sky to the big city

by Christopher Hall — w, t

Media company Titan, Montana Tourism and the Chicago Transit Authority teamed in May to bring a taste of the big sky to the city of big shoulders with an…

Summer's coming in hot: Create cool customer experiences with digital signage

by Christopher Hall — w, t

The first day of summer is just weeks away, and it's coming in hot — but digital signage can help keep the summer heat at bay with cool customer experiences.

Iconic Marilyn Monroe 'skirt' scene re-created in the NYC Subway

by Christopher Hall — w, t

Perhaps Monroe's most iconic image, her skirt blowing in the updraft from subway trains blowing up through a sidewalk grating, has been re-created on digital…

Digital signage helping TOMS #WithoutShoes campaign put best foot forward

by Christopher Hall — w, t

TOMS Shoes is known as much for its philanthropic bent as for its casual slip-on shoes, but the shoemaker is taking that bent another step further with this…

Digital signage brings real-time opinion polling to UK election

by Christopher Hall — w, t

Sky News brought real-time (and surprisingly accurate) opinion polling to the people in last week's U.K. elections — with an assist from social media and…

Ask the Experts: How do we bridge the smartphone gap?

by Christopher Hall — w, t

For the latest in the return of "Ask the Experts" here on Digital Signage Today, we're going to get an industry expert to offer his commentary on a question of…