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DOOH Advertising Features

ISA works with Chicago to overturn digital sign ban, Part II

by Christopher Hall — w, t

The International Sign Association talks about the effort to overturn the Windy City's moratorium on on- and off-premise EMCs.

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ISA works with Chicago to overturn digital sign ban, Part I

by Christopher Hall — w, t

The International Sign Association talks about the effort to overturn the Windy City's moratorium on on- and off-premise EMCs.

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Digital signage takes shoppers scuba diving, rock climbing

by Christopher Hall — w, t

Interactive digital signage kiosk takes potential tourists on a visit to the Philippines.

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Digital signage key ingredient for experiential campaign recipe

Global brand Lurpak cooked up a digital out-of-home and experiential campaign in London's Waterloo station.

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Philadelphia up for a digital signage facelift?

Outdoor advertising firm proposing legislation creating 'digital district' in Philadelphia's Center City.

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Location-based digital signage campaign launches 'The Lego Movie' in Australia

Digital billboards are helping the smash movie take off in Australia with a proximity-based DOOH campaign.

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5 for March: Augmented reality madness

Augmented reality ran wild, and digital signage took its place at the table, in last month's most popular articles.

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Augmented reality digital signage from Pepsi invades London

Augmented reality and digital out-of-home surprise unsuspecting London bus riders with fantastic street scenes.

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Valentine's Day 'Invisible Coca-Cola Machine' only appears to couples

by Christopher Hall

A digital signage vending kiosk from Coca-Cola was invisible to singles and appeared only to couples on Valentine's Day.

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UK Best Awards buy heavy on DOOH

Digital out-of-home plays a big role in most of the campaigns shortlisted for Best Consumer Campaign in this year's awards.

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Digital signage getting a kick out of sports

Sporting events get eyeballs on the screens, and 2014 is setting up to be a banner year for sports and digital signage.

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Heineken puts karaoke Christmas carolers on DOOH

Hidden cameras and digital signage screens combine for a Christmas caroling prank for the holidays.

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What does and doesn't work in DOOH

A longstanding observer and participant in the digital signage industry takes it back to the basics.

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Domino's #lookdown delivers digital signage spoof of BA's #lookup

by Christopher Hall

Digital billboard ads respond to jets flying overhead, and delivery drivers below.

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Montreal gets on the bus with digital signage

Gesture-interactive digital signage brings new level of engagement to advertisers on Montreal bus shelters.

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F1 revs up digital signage at US Grand Prix

Formula One fan festival in Austin, Texas, engaged fans with digital signage, and also raised awareness for typhoon relief.

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NYC transit all aboard with digital signage

A new interactive experience in the New York subway system highlights the city's continued embrace of digital signage.

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Media Week 2013 reflects appeal of digital signage, Pt. II

Digital signage and digital place-based media expert looks back at this year's Media Week in New York City.

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Digital signage kiosks answer Obamacare questions

Health assessment screens also educating consumers about the Affordable Care Act Health Insurance Marketplace.

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Media Week 2013 reflects appeal of digital signage, Pt. I

Digital signage and digital place-based media expert looks back at this year's Media Week in New York City.

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