Proximity marketing: Merging the digital and physical worlds (Commentary)

How digital signage and location-based proximity marketing can work together for both buyers and sellers.

Ho, ho, ho, Green Giant takes to augmented reality to help kids

by Christopher Hall — writer, self

The Jolly Green Giant visited with kids via augmented reality to get them to eat their veggies.

DOOH a little dance: Britpop princess makes digital signage/mobile move (Video)

by Christopher Hall — writer, self

A record company's interactive digital out-of-home campaign combines digital signage, mobile app and dancing.

Volvo takes DOOH out for a spin

The automaker launched a new model with help from an interactive digital out-of-home campaign in the U.K.

Are we there yet? What's taking digital signage so long? (Commentary)

An expert on interactive technologies looks back at factors that slowed the adoption of digital signage.

Rocking the vote on digital out-of-home

Ahead of this year's presidential election, voter registration group Rock the Vote is reaching out to young voters on DOOH.

North American DOOH rounding $1B mark (Commentary)

Digital signage expert Lyle Bunn talks about the maturation of the digital place-based, or digital out-of-home, ad market.

Nike digital signage sprints to Victory at Olympic Trials (Video)

by Christopher Hall — w, t

Nike created a digital signage-heavy pop-up store at this year's U.S. Olympic track and field trials in Oregon.

Predicting the future of intelligent vending kiosks with digital signage, Pt. I

by Christopher Hall — w, t

Combining digital signage and mobile technologies with vending gives a look at next-generation smart kiosks.

Skype Station digital signage kiosks taking off

Estonian tech company says new Skype-capable kiosks will drive traffic and ad revenue for customers.

Harris Corp. head of digital signage says divestiture 'a very good thing'

by Christopher Hall — w, t

Q and A session with the head of DOOH for Harris Corp. reveals upbeat take on sale, 'business-as-usual' approach.

How digital signage and mobile is the latest and greatest convergence for DOOH advertisers (Commentary)

How integrated digital signage and mobile caters to the constantly connected consumer.

Change is in the air: NFC is coming (Commentary)

An expert on digital signage and mobile interactivity says the NFC tide is gathering steam.

Digital signage takes a cab to London's Screenmedia Expo (Commentary)

An American digital signage industry observer takes in London's Screenmedia Expo 2012.

Branding 'getting sexier by the second' with digital signage (Commentary)

The use of dynamic place-based media is heating up brand activation.

Harris Corp. getting out of digital signage/DOOH

by Christopher Hall — w, t

The tech titan is dropping DOOH; what does it mean for the digital signage industry?

Tips for new digital billboard operators (Commentary)

A digital billboard expert offers advice for those thinking about deploying the DOOH advertising displays.

Fetch! DOOH lets NYC subway station go to the dogs (Video)

Motion-tracking digital signage enables virtual fetch in Columbus Circle subway station.

3D projection tech makes Caesars all fall down (Video)

by Christopher Hall

3D mapping software and projection technology recently turned a Las Vegas casino into a giant DOOH screen.

DOmedia allies with Telmar for DOOH plans/buys

by Christopher Hall — writer, self

A new partnership aims to eliminate inefficiencies in media planning and buying.