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DOOH Advertising Features

Digital signage lights up dowtown Phoenix (Video)

by Christopher Hall — writer, self

Digital signage is helping the city bring life back to the urban core.

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CETW12: Digital Darwinism means only the engaging survive (Video)

by Christopher Hall — writer, self

Creating experiential DOOH campaigns: It's a retail jungle out there; only the adaptable and engaging will survive.

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GlobalShop 2012: Rapid Displays debuts gender-, age-tracking solution (Video)

Rapid Displays recently launched its own audience analytics solution for kiosks and digital signage.

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DSE 2012: Mobile is taking over, where does digital signage fit?

by Christopher Hall — writer, self

Where does digital signage find a place in the coming mobile world?

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DSE 2012: Apex & Content Award winners announced (Video)

The DSE awards cut a wide swath accross the spectrum of digital signage deployments.

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Digital signage news: February recap (photo gallery)

by Christopher Hall — writer, self

Here are some of the highlights from February's digital signage news.

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Just how big *is* the DOOH industry? (Commentary)

How big is the digital out-of-home industry? Analysts' estimates can vary greatly.

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Interactive Dove campaign explores beauty on DOOH

The "beauty bar" brand goes digital in London's Victoria Station.

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Digital signage and the interactive brand (Commentary)

Intel's head of retail and digital signage takes a look ahead at the future of digital signage and interactive branding.

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3 Muslim brothers take to digital signage to praise Tim Tebow

by Christopher Hall — w, t

Local businessmen and football fans use digital billboard to push for, and then pull for, Denver QB Tim Tebow.

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5 Things: Five reasons networks make the media plan but not the buy

A former ad agency exec talks about making the media buy for DOOH networks.

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5 Things: Five things you need to know for digital signage in the new year

For the year's first "5 Things" we take a look at five things you need to know for 2012.

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The top 10 digital signage trends for 2012, Pt. I (Commentary)

It's time once again for digital signage expert Keith Kelsen's predictions for the top trends of the coming year.

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Vending machine 2.0 serves up snacks and personalized digital signage ads (Video)

by Christopher Hall — w, t

A digital signage advertising and vending kiosk uses Intel's AIMS analytics to target ads and offerings to consumers.

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The top 10 coolest DOOH deployments of 2011 (Video)

Digital signage content maven Keith Kelsen takes a look back at the most innovative, cool DOOH deployments of the year.

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DOOH and mobile couponing (Video)

by Christopher Hall

The CEO of a location-based marketing firm talks integrating mobile and digital signage displays.

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State agency uses DOOH to turn ADA complaint into revenue stream

by Christopher Hall

State-run transportation system pilots digital signage deployment providing positive revenue stream for the agency.

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Gas Station TV fuels up DOOH network with TBS deal

by Christopher Hall

Leading fuel-pump DOOH network announces content deal with Turner Broadcasting, adds HLN to ESPN, Bloomberg TV.

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CETW: ComQi talks Shazam & expanding DOOH footprint (Video)

by Christopher Hall

Comqi executive Stu Armstrong talks about his firm's new mobile interactivity initiative, and the success of CETW.

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CETW: Hybrid experiences in mobile and digital out-of-home (Video)

by Christopher Hall

DST talks with a mobile marketing CEO about engaging consumers with hybrid DOOH experiences.

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