Digital signage is booming: Psst, I'm talking to you (Commentary)

The president and CEO of iSIGN Media takes a look at forecasts for the digital out-of-home industry.

Triple-digit growth: Can the digital signage industry handle it? (Commentary)

Digital signage maven Lyle Bunn writes about the explosive growth of the digital screen media industry.

Watch DOOH on TV (Video)

by Christopher Hall — writer, self

Domino's and Verizon are using digital signage in their latest ad campaigns.

Digital signage ROI coming up roses

by Christopher Hall — writer, self

The home of the NBA's Portland Trailblazers provides a good example of both hard and soft ROIs.

GSTV expects $50 million deal to triple its DOOH footprint

by Christopher Hall — writer, self

GSTV programming will be featured on screens integrated into the new fuel dispensers from Wayne.

'Get 'em to the Greek' (video)

Digital signage gives L.A.'s Greek Theatre revenue-generating opportunities.

Kinetic throws Fuel on digital out-of-home fire

by Christopher Hall — w, t

Kinetic's new in-house creative department will focus on DOOH and mobile opportunities and interactivity.

Digital billboards used in multistate FBI manhunt (Video)

by Christopher Hall — w, t

Digital billboards in a dozen southern states were used by the FBI in an effort to apprehend a wanted man.

Mobile marketing helps advertisers and brands 'close the loop' (Commentary)

Mobile marketing connects advertisers and consumers at home via TV and on the go with DOOH.

Smartphones make DOOH smarter (Commentary)

Some worry that smartphones will displace digital signage screens, but the two actually are perfect complements.

Infomercials and Groupon deals on digital out-of-home?

by Christopher Hall — w, t

Ad tech firm rVue expands its direct-response inventory; will this start a new trend in DOOH?

Commentary: DSA ROI calculator a useful DOOH planning tool

A leading consultant offers his take on the Digital Screenmedia Association's new ROI calculator.

3-D DOOH projection ad lights up San Diego Comic-Con (Video)

OOH media company uses 3-D projection on the side of San Diego's PETCO Park to launch new video game.

What to expect from your digital POP deployment

A digital signage R & D director outlines similarities and differences between digital and traditional POP displays.

Digital signage & coupon kiosks aim for redbox-like ubiquity

by Christopher Hall — w, t

Coupon Express digital signage kiosks are gaining steam in their drive toward market penetration.

Real-time analytics allow for real-time course corrections in DOOH

by Christopher Hall — w, t

RVue's CEO talks about his firm's real-time analytics, and the importance of real-time analytics in DOOH.

Commentary: Why digital signage & mobility are the future of marketing

Multichannel marketing's future is in proximity marketing, combining digital signage and mobile tech.

NEXTEP expands services to different markets

The company announces new kiosk and digital signage deployments.

Times Square bus terminal getting wrapped up in digital signage

by Christopher Hall — w, t

A lightweight LED mesh is about to transform the Port Authority bus terminal in Times Square into one large digital sign.

CETW: Phone-charging kiosks target affluent airport shoppers with digital signage (Video)

by Christopher Hall — w, t

A free phone-charging kiosk uses digital signage to target the educated, affluent shopper demographic found in airports.