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DOOH Advertising Features

AV fortune-teller calls digital signage 'Holy Grail' opportunity (Video)

by Christopher Hall — w, t

A/V industry expert Gary Kayye says digital signage is the future for advertisers and A/V pros alike.

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Digital billboards respond to Boston Marathon bombing

by Christopher Hall — w, t

Digital billboards lend a helping hand in Boston and from across the country.

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Digital signage set to flood NYC Transit

by Christopher Hall — w, t

As NYC readies a second phase pilot of digital signage wayfinding kiosks, MTA talks lessons learned, potential major RFP.

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DSE13: Apex and Content awards for digital signage announced (Video)

The best-of-the-year awards in digital out-of-home deployments and digital signage content named by DSE judges.

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A primer on digital signage advertising

by Christopher Hall

A recent DST webinar provides an educational introduction to the benefits of digital signage advertising.

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The next level is now in dynamic media (Commentary)

Take a look at the state of the digital signage or dynamic media industry with analyst and educator Lyle Bunn.

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Clorox DOOH campaign bleaches away the evidence in Sin City

by Christopher Hall — w, t

Clever digital signage campaign lets people submit tongue-in-cheek 'Bleachable Moments' on digital billboards in Las Vegas.

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BMW digital signage turns passing autos into concept cars in NYC (Video)

"Window Into The Near Future" digitally transforms cars into all-electric and plug-in hybrid BMW concepts.

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The best is yet to come: Digital signage in 2013 (Commentary)

An expert digital signage consultant looks at the past year and the year to come in dynamic place-based media.

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2012 in review: That was the digital signage year that was

Digital signage experts take a look back at the year's top stories and trends.

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Analytics and digital signage do double duty for virtual concierge (Video)

Virtual Concierge digital signage kiosk serves customers, serves up user insight via analytics-gathering software.

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Fiat goes fast for digital signage at the pump (Video)

by Christopher Hall

Italian carmaker targets consumers at the pump with new digital out-of-home-specific ad.

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Digital signage checking into hotels to stay

Take a look at why digital signage is growing in the hospitality industry, and where to deploy it.

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Tie in digital signage, kiosks and mobile for omnichannel retail (Commentary)

Interactive kiosk, retail and DOOH experts discuss omnichannel retailing and providing a coherent customer experience.

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CETW12: Using digital engagements to connect with today's shoppers (Commentary)

A CETW panel discusses making use of digital signage and DOOH throughout the retail purchase process.

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CETW12: 5 Things to look for at CETW NYC

by Christopher Hall — w, t

CETW in New York City is set to open; here's what to look for this year.

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King me: Crown Awards for content set to sail (Video)

by Christopher Hall — w, t

Check out some of the past year's best digital out-of-home content.

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Digital signage takes a bite out of the Big Apple

by Christopher Hall — w, t

The digital signage and DOOH industries take Manhattan by storm next week with a full slate of conferences and activities.

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How digital signage advances are accelerating deployments

by Christopher Hall — writer, self

The digital signage revolution is ongoing and pervasive; find out what's fueling its spread.

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