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DOOH Advertising Features

Media Week 2013 reflects appeal of digital signage, Pt. II

Digital signage and digital place-based media expert looks back at this year's Media Week in New York City.

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Digital signage kiosks answer Obamacare questions

Health assessment screens also educating consumers about the Affordable Care Act Health Insurance Marketplace.

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Media Week 2013 reflects appeal of digital signage, Pt. I

Digital signage and digital place-based media expert looks back at this year's Media Week in New York City.

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Tide's Halloween Vines get tangled up in DOOH

Tide is cleaning up with groundbreaking new social media and digital billboard campaign.

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Rubber Duck floats onto digital billboards in China

The famous floating giant Rubber Duck is appearing on digital signage LED screens across China for Beijing Design Week.

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DPAA head talks 'Video Everywhere'

The CEO of the Digital Place-based Advertising Association sits down for a Q-and-A session on the DPAA Summit next week.

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DOOH taps social media for Ad Week

An ad campaign integrates out-of-home, digital out-of-home and social media to drive home the medium's reach.

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Digital signage casts a spell on subway commuters in NYC

Interactive experience designers offer a glimpse into what they say will be the future of digital out-of-home.

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Gannett spins off Captivate Network

by Christopher Hall — writer, self

The digital place-based ad firm has been spun off by the media giant and new investors Generation Partners.

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Digital place-based advertising on cusp of financial and creative growth

Digital Signage Today takes the pulse of state of digital signage advertising, and the results are promising.

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Mini drivers take a spin on DOOH

by Christopher Hall — w, t

Digital signage billboards in London featured bespoke content aimed at Mini drivers in a novel integrated campaign.

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Buckeye State test driving rest-stop digital signage

Ohio Department of Transportation turning to digital signage kiosks in rest areas to raise revenue.

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Have a Coke and a smile, and see it in LEDs (Video)

Coca-Cola continues its string of successful digital signage deployments around the globe.

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5 for 5: Key takeaways from July's top 5 most-read stories

Key lessons gleaned from the digital signage stories readers were most interested in during the month of July.

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Digital billboards here to save the day (Commentary)

They may not be able to get your cat out of a tree, but digital billboards are taking on a superheroic role across the U.S.

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Penn Station digital signage network goes live

One of the busiest transportation hubs in the country gets kitted out with a new DOOH network from CBS Outdoor.

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4K digital signage landing in Delta Sky Clubs

by Christopher Hall — writer, self

A new 4K ultra-HD screen DOOH network from RMG is flying into Delta Sky Club lounges across the U.S.

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Clear Channel Airports launching in-airport digital signage TV channel

by Christopher Hall — writer, self

CCA, connectiVISION and Harris Broadcast have teamed to create digital signage-based TV network in U.S. airports.

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Digital signage celebrates Independence Day (Video)

by Christopher Hall

Digital billboards across the country led viewers in refrains of 'The Star-Spangled Banner' over the holiday weekend.

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Mobile-controlled Minions drive DOOH campaign for 'Despicable Me 2' (Video)

Digital signage and mobile combine for toe-tapping ad campaign ahead of movie release.

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