Tide's Halloween Vines get tangled up in DOOH

Tide is cleaning up with groundbreaking new social media and digital billboard campaign.

Rubber Duck floats onto digital billboards in China

The famous floating giant Rubber Duck is appearing on digital signage LED screens across China for Beijing Design Week.

DPAA head talks 'Video Everywhere'

The CEO of the Digital Place-based Advertising Association sits down for a Q-and-A session on the DPAA Summit next week.

DOOH taps social media for Ad Week

An ad campaign integrates out-of-home, digital out-of-home and social media to drive home the medium's reach.

Digital signage casts a spell on subway commuters in NYC

Interactive experience designers offer a glimpse into what they say will be the future of digital out-of-home.

Gannett spins off Captivate Network

by Christopher Hall — writer, self

The digital place-based ad firm has been spun off by the media giant and new investors Generation Partners.

Digital place-based advertising on cusp of financial and creative growth

Digital Signage Today takes the pulse of state of digital signage advertising, and the results are promising.

Mini drivers take a spin on DOOH

by Christopher Hall — w, t

Digital signage billboards in London featured bespoke content aimed at Mini drivers in a novel integrated campaign.

Buckeye State test driving rest-stop digital signage

Ohio Department of Transportation turning to digital signage kiosks in rest areas to raise revenue.

Have a Coke and a smile, and see it in LEDs (Video)

Coca-Cola continues its string of successful digital signage deployments around the globe.

5 for 5: Key takeaways from July's top 5 most-read stories

Key lessons gleaned from the digital signage stories readers were most interested in during the month of July.

Digital billboards here to save the day (Commentary)

They may not be able to get your cat out of a tree, but digital billboards are taking on a superheroic role across the U.S.

Penn Station digital signage network goes live

One of the busiest transportation hubs in the country gets kitted out with a new DOOH network from CBS Outdoor.

4K digital signage landing in Delta Sky Clubs

by Christopher Hall — writer, self

A new 4K ultra-HD screen DOOH network from RMG is flying into Delta Sky Club lounges across the U.S.

Clear Channel Airports launching in-airport digital signage TV channel

by Christopher Hall — writer, self

CCA, connectiVISION and Harris Broadcast have teamed to create digital signage-based TV network in U.S. airports.

Digital signage celebrates Independence Day (Video)

by Christopher Hall

Digital billboards across the country led viewers in refrains of 'The Star-Spangled Banner' over the holiday weekend.

Mobile-controlled Minions drive DOOH campaign for 'Despicable Me 2' (Video)

Digital signage and mobile combine for toe-tapping ad campaign ahead of movie release.

Blinded by science: Brain scans show power of digital out-of-home

A neuroscientific study of emotional responses to outdoor advertising validates the medium's impact and engagement.

Digital signage evokes shoppers' wants and needs (Commentary)

How mobile-interactive digital signage brings shoppers' desires into focus.

Boston bombing manhunt unfolds on digital billboards

by Christopher Hall

Digital billboards in Boston playing a key role in keeping the public informed in a time of crisis.