Unused data is a virtual goldmine

Every single customer interaction, sales transaction, operations report, and similar electronic record represents a wealth of potentially valuable information…

3 digital signage resolutions for 2018

In 2018, you're stuck in days gone by if you're not incorporating digital signage on your property. As the year begins, it's time to make some digital signage…

APN Outdoor enables rugby fan battle with digital signage

December 28, 2017

APN Outdoor recently deployed several displays at Auckland Airport in Auckland, New Zealand, which allows rugby fans to show their support for their favorite…

Capitalizing on OOH viewing experience to retain customers

Customers are watching more video than ever before, especially on the go. Companies can take advantage of DOOH to both inform and retain customers.

Mvix builds interactive directory with animated logos

December 21, 2017

Mvix, a digital signage software provider, has launched its Interactive Directory content app. The app is designed to offer a cleaner directory design, such as…

'Star Wars Battlefront 2' controversy teaches key customer engagement lesson

by Bradley Cooper — Editor, Connect Media

EA Games faced a whirlwind of controversy when its fans discovered Darth Vader was a microtransaction in the game, "Star Wars Battlefront 2." This situation…

Uncovering the hidden costs of PC-based digital signage

by Jeff Hastings — CEO, BrightSign

Sometimes you can pick what looks like the solution with the best price, only to realize there are hidden costs involved.

Making digital signage work for the holidays

In order to take full advantage of digital signage during the holidays, retailers need to not get overwhelmed by the rush. Instead, they should work to engage…

AI opens doors for digital signage

It wasn't so long ago that even the simplest of targeted digital communication seemed far-fetched to many marketing firms. In recent years, the ability of…

Can digital signage find its voice?

by Jeff Hastings — CEO, BrightSign

There's a lot of buzz in the industry about how voice integration in digital signage may be the next big step forward in how signage is used to interface with…

3 keys to evaluating digital menu boards

by Bradley Cooper — Editor, Connect Media

All digital menu boards are not created equal. For this reason, it's essential for restaurants to evaluate their hardware, content and content management…

Walmart digital signage delivers broken content

by Bradley Cooper — Editor, Connect Media

I recently encountered a Walmart shelf-edge video display that really failed to get its point across. Instead of a heartwarming holiday message, it delivered a…

5 ways to tackle technophobe objections to digital signage

by Daniel Waldron — Copywriter, Armagard Limited

It can be hard to convince a technophobe to jump on board with digital signage. You need to address their concerns and not just harp on the benefits.

Edigma completes digital signage installation for Ikea, Mar Shopping Algarve

December 4, 2017

Edigma recently deployed digital signage and kiosks for Mar Shopping Algarve, a shopping mall in Almancil, Portugal, featuring Ikea centers. The company…

Digital signage top 5 stories: November 2017

by Bradley Cooper — Editor, Connect Media

Readers whetted their appetites during November with topics such as reviewing the menu boards of McDonald's, touchscreens trends and key ways digital signage…

Digital signage can revamp the Black Friday experience

by Bradley Cooper — Editor, Connect Media

Black Friday is still a major brick-and-mortar retailer event, drawing in $2.4 billion in revenue last year. At the same time, customers spent $10 less in…

South African retailer delivers digital journey with digital signage

by Bradley Cooper — Editor, Connect Media

Clicks aimed to deliver a better customer experience that informed distracted customers. With a digital signage solution, the retailer was able to boost dwell…

How digital signage can boost customer dwell time at restaurants

by Richard Ventura — VP Business Development, NEC Display Solutions

Use of digital signage in the restaurant space has been growing exponentially as operators realize the flexibility, marketing and branding opportunities it…

'I'm liking it:' Reviewing McDonald's menu boards

by Bradley Cooper — Editor, Connect Media

Recently, I made a trip to the Golden Arches, not just to get a burger, but also to see if the restaurant's menu boards lived up to the hype. I examined them…

Digital signage Q&A: Touchscreen edition

by Bradley Cooper — Editor, Connect Media

One way to boost customer involvement is to integrate touchscreens with your displays, but there are issues, however, dealing with the logistics.