Digital signage top 5 headlines: February 2018
Readers of Digital Signage Today had their sights set on interesting, innovative digital signage last month, as the top stories covered topics ranging from design principles for awesome digital signage to augmented reality delivering brand new restaurant experiences.
One top story looked at an augmented reality display, which allows customers to get a virtual picture of what their meal will look like before they order it. Another examined the top five future digital signage trends such as an increasing blurring of physical and digital platforms and more narrative focused campaigns.
You can read more about these top five most read stories below. They are posted in reverse order.
The medium changes, art remains.
The digital age has brought an untold number of new opportunities to artists. In the 1600s, an artist might sculpt clay or paint on a large canvas. Today, some of the best artists are creating digital animations or designing apps.
Digital signage is one of those evolving mediums. It is an interesting mix of the traditional and the new age. While the concept of a sign is as old as civilization itself, a linked digital communications platform is something entirely new. Which means that if you're reading this, you are working in somewhat uncharted territory.
Much is said about digital signage being a must have for businesses, but there's very little discussion about how digital signage advertising actually influences consumer behavior. However, Kinetic Panel's research is as refreshing as it is compelling, as it reveals valuable information from the people that matter most to businesses, the consumers!
Some of its insights reveal that most adults desire location-specific information and nearly one third of 25- to 34-year olds anticipate being able to buy directly from digital signage systems in the future.
Retailers are in a constant state of intense competition, not just with each other, but also with online retailers. They also struggle to reach distracted customers, who would rather look up deals on their smartphones than pay attention to advertisements.
So with all the competition, how can retailers get an edge? What role does digital signage play in both improving customer satisfaction and boosting the bottom line?
Most customers are used to seeing digital menu boards in restaurants today, especially with giants such as McDonald's deploying them across digital menu boards. But they can become old and stale if they don't engage consumers. One company is working to change that outcome via a glasses-free augmented reality experience called HoloLamp, currently in the prototype phase.
This prototype "lamp" displays 3D illusions directly on the user's table. Customers can use it to take a closer look at menu items.
2017 was an innovative year for digital signage, and 2018 promises to have even more going on. Both organizations and the public have embraced the digitalization of…well, everything…and they want more.
Screens are going to get even wider than they are now, yet slimmer than ever before, and the trend of increased personalization and interactivity we saw this year will continue in 2018. Smart programs and AI are also entering the field, allowing an unprecedented scaling of data analysis and integration.
Image via Istock.com.
Bradley Cooper is a Technology Editor for DigitalSignageToday.com. His background is in information technology, advertising, and writing.www