Making digital signage work for the holidays

In order to take full advantage of digital signage during the holidays, retailers need to not get overwhelmed by the rush. Instead, they should work to engage…

AI opens doors for digital signage

It wasn't so long ago that even the simplest of targeted digital communication seemed far-fetched to many marketing firms. In recent years, the ability of…

Can digital signage find its voice?

by Jeff Hastings — CEO, BrightSign

There's a lot of buzz in the industry about how voice integration in digital signage may be the next big step forward in how signage is used to interface with…

3 keys to evaluating digital menu boards

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

All digital menu boards are not created equal. For this reason, it's essential for restaurants to evaluate their hardware, content and content management…

Walmart digital signage delivers broken content

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

I recently encountered a Walmart shelf-edge video display that really failed to get its point across. Instead of a heartwarming holiday message, it delivered a…

5 ways to tackle technophobe objections to digital signage

by Daniel Waldron — Copywriter, Armagard Limited

It can be hard to convince a technophobe to jump on board with digital signage. You need to address their concerns and not just harp on the benefits.

Edigma completes digital signage installation for Ikea, Mar Shopping Algarve

December 4, 2017

Edigma recently deployed digital signage and kiosks for Mar Shopping Algarve, a shopping mall in Almancil, Portugal, featuring Ikea centers. The company…

Digital signage top 5 stories: November 2017

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Readers whetted their appetites during November with topics such as reviewing the menu boards of McDonald's, touchscreens trends and key ways digital signage…

Digital signage can revamp the Black Friday experience

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Black Friday is still a major brick-and-mortar retailer event, drawing in $2.4 billion in revenue last year. At the same time, customers spent $10 less in…

South African retailer delivers digital journey with digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Clicks aimed to deliver a better customer experience that informed distracted customers. With a digital signage solution, the retailer was able to boost dwell…

How digital signage can boost customer dwell time at restaurants

by Richard Ventura — VP Business Development, NEC Display Solutions

Use of digital signage in the restaurant space has been growing exponentially as operators realize the flexibility, marketing and branding opportunities it…

'I'm liking it:' Reviewing McDonald's menu boards

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Recently, I made a trip to the Golden Arches, not just to get a burger, but also to see if the restaurant's menu boards lived up to the hype. I examined them…

Digital signage Q&A: Touchscreen edition

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

One way to boost customer involvement is to integrate touchscreens with your displays, but there are issues, however, dealing with the logistics.

VR experience brings the fear to laundry

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

In order to promote a washing machine, Whirlpool teamed up with JCDecaux to craft a hair-raising VR experience that brings the fear to the laundry.

3 pitfalls to avoid with digital signage deployment

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

It can be easy to sink a lot of money into a digital signage project, only for it to all fall apart. It's important to avoid three pitfalls to have a…

AI and virtual reality earn their place in hospitality

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Virtual reality and AI are starting to gain grounds in the hospitality industry. Customers are growing more comfortable with these technologies, which is in…

3 tips to ensure digital signage is successful in restaurants

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Many restaurants are snatching up digital signage like candy, but there's still major challenges when addressing the logistics, user friendliness and customer…

Luxury furniture company Weylandts intros digital signage to enhance shopping experience

October 13, 2017

Weylandts, a South African luxury furniture retailer, has teamed up with Moving Tactics to upgrade its stores with digital signage and audio. Moving Tactics…

Why Dairy Queen added virtual reality to training program

Dairy Queen's Kim Brastad discusses the use of virtual reality and gamification in the chain's training program.

Digital signage 5 for 5: September 2017

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Over the last several months, restaurants have dominated the top stories on Digital Signage Today, but September readers branched out a bit and explored topics…