Top 5 stories December 2017: Star Wars dominates

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Christmas is over, but you can still treat yourself on some holiday stories from last month, such as how you can learn from the Star Wars Battlefront 2 public…

3 future trends set to change the digital signage landscape

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The digital signage landscape is always the same, but also changing at the same time. It is absolutely necessary to stay on the cutting edge of digital signage…

Digital signage boosts real estate customer experience

by Tegan Worrall — Creative & Marketing Manager, CV Media & Signage

In real-estate, buyers and sellers expect up-to-date and engaging content on all communication platforms. This flexibility allows agents to update their…

Unused data is a virtual goldmine

Every single customer interaction, sales transaction, operations report, and similar electronic record represents a wealth of potentially valuable information…

3 digital signage resolutions for 2018

In 2018, you're stuck in days gone by if you're not incorporating digital signage on your property. As the year begins, it's time to make some digital signage…

APN Outdoor enables rugby fan battle with digital signage

December 28, 2017

APN Outdoor recently deployed several displays at Auckland Airport in Auckland, New Zealand, which allows rugby fans to show their support for their favorite…

Capitalizing on OOH viewing experience to retain customers

Customers are watching more video than ever before, especially on the go. Companies can take advantage of DOOH to both inform and retain customers.

Mvix builds interactive directory with animated logos

December 21, 2017

Mvix, a digital signage software provider, has launched its Interactive Directory content app. The app is designed to offer a cleaner directory design, such as…

'Star Wars Battlefront 2' controversy teaches key customer engagement lesson

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

EA Games faced a whirlwind of controversy when its fans discovered Darth Vader was a microtransaction in the game, "Star Wars Battlefront 2." This situation…

Uncovering the hidden costs of PC-based digital signage

by Jeff Hastings — CEO, BrightSign

Sometimes you can pick what looks like the solution with the best price, only to realize there are hidden costs involved.

Making digital signage work for the holidays

In order to take full advantage of digital signage during the holidays, retailers need to not get overwhelmed by the rush. Instead, they should work to engage…

AI opens doors for digital signage

It wasn't so long ago that even the simplest of targeted digital communication seemed far-fetched to many marketing firms. In recent years, the ability of…

Can digital signage find its voice?

by Jeff Hastings — CEO, BrightSign

There's a lot of buzz in the industry about how voice integration in digital signage may be the next big step forward in how signage is used to interface with…

3 keys to evaluating digital menu boards

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

All digital menu boards are not created equal. For this reason, it's essential for restaurants to evaluate their hardware, content and content management…

Walmart digital signage delivers broken content

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

I recently encountered a Walmart shelf-edge video display that really failed to get its point across. Instead of a heartwarming holiday message, it delivered a…

5 ways to tackle technophobe objections to digital signage

by Daniel Waldron — Copywriter, Armagard Limited

It can be hard to convince a technophobe to jump on board with digital signage. You need to address their concerns and not just harp on the benefits.

Edigma completes digital signage installation for Ikea, Mar Shopping Algarve

December 4, 2017

Edigma recently deployed digital signage and kiosks for Mar Shopping Algarve, a shopping mall in Almancil, Portugal, featuring Ikea centers. The company…

Digital signage top 5 stories: November 2017

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Readers whetted their appetites during November with topics such as reviewing the menu boards of McDonald's, touchscreens trends and key ways digital signage…

Digital signage can revamp the Black Friday experience

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Black Friday is still a major brick-and-mortar retailer event, drawing in $2.4 billion in revenue last year. At the same time, customers spent $10 less in…

South African retailer delivers digital journey with digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Clicks aimed to deliver a better customer experience that informed distracted customers. With a digital signage solution, the retailer was able to boost dwell…