Boost digital signage content with audience feedback

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

You've gotten feedback from surveys, a walkthrough audio and so on on your digital signage content. But what do you do with this information? A good idea is to…

4 tips to make your restaurant ready for the tech revolution

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital menu boards, kiosks, online ordering and loyalty programs are just a few technologies that are making their debut in restaurants. During a panel at the…

Abcomrents integrates Mediafly for marketing management

April 16, 2018

Abcomrents, a digital signage and IT provider for the rental and staging industry, has integrated MediaFly's Selling Solution, a sales presentations and…

Cumedin ApS intros emotion responsive digital signage ArtPlayer

April 13, 2018

Cumedin ApS, a culture and media company, has launched its ArtPlayer, a digital signage solution that displays different artwork based on the viewer's mood…

Ford Mustang to run DOOH campaign with Outfront Media

April 13, 2018

Outfront Media recently partnered with Ford to run a DOOH campaign in July for the Ford Mustang's 2018 model. Customers will be able to create their own custom…

How Red Robin, Melt Shop conquer tech costs

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Spencer Rubin, founder and managing partner, Melt Shop; Carin Stutz, COO and executive vice president Red Robin; and Doug Hogrefe, a partner at 4 Top…

Restaurant franchisees share insights on tech adoptions, franchisor relationships

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Many restaurant franchisors want to push out a new technology such as mobile ordering or menu boards, but they might run into difficulty getting their…

5 questions to determine if your digital signage is ready for production

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

It can be difficult to know if your digital signage idea is ready for production or if it should go through a few prototype stages. If you answer a few…

3 reasons why customers ignore your digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

If your business uses digital signage, the last thing you want is for your customer to say, "no, not interested," when they see your advertising, especially on…

Pharmacy kiosks deliver digital signage advertising

As self-serve kiosks become more interactive, retailers are finding new opportunities to target digital media messages to consumers and in some cases, reap…

Digital signage top 5 headlines: February 2018

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Readers of Digital Signage Today had their sights set on interesting, innovative digital signage last month, as the top stories covered topics ranging from…

5 rules of digital signage success

by Daniel Waldron — Copywriter, Armagard Limited

Your digital signage success hinges on creating a unique user experience for customers. There is a way you can take all the components of digital signage and…

Force sensing technology delivers better touchscreens

by Ian Crosby — Sales & Marketing Director, Zytronic

Given the mainstream adoption of touch control available on consumer devices, it's no surprise that a feature like force (or pressure) sensitivity is…

3 tactics to keep your digital signage from annoying customers

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Recently, I read a Cracked article that mentioned digital signage but not in a positive way. It identified both animated menu boards in theaters and gas…

How digital signage can tap into visitors' emotions

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

All corporate buildings and retailers want to create a good atmosphere for visitors. Digital signage can help create these environments, and it can tap into a…

Indie games Undertale, Doki Doki Literature Club, offer advertising lessons

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Indie games like Undertale and Doki Doki Literature Club are making a big splash in the overcrowded PC gaming market. Advertisers can learn several key lessons…

5 ways to get the cash flowing with digital signage

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

A digital signage solution can sometimes represent a hefty financial outlay, but the cost of digital signage can be offset by its income potential.

7 eye catching tactics to make your menu board shine

Designing a menu that communicates critical menu elements to simplify the customer purchase process isn't easy, but there is a tool that can help; the…

3M and eyefactive showcase interactive digital signage

February 21, 2018

3M and eyefactive recently teamed up to showcase interactive digital signage at Integrated Systems Europe in Amsterdam. The companies displayed touchscreens…

What do consumers want from digital signage advertising?

by Daniel Waldron — Copywriter, Armagard Limited

Much is said about digital signage being a must have for businesses, but there's very little discussion about how digital signage advertising actually…