Digital signage makes government services great again

| by Bradley Cooper
Digital signage makes government services great again

It's no secret that an average citizen usually isn't thrilled to visit a government office. Between confusing requirements and long wait times, it can be a frustrating experience.  Digital signage, however, can help make government services, "great again" by offering information, reducing wait times and recovering the vision.

Offering information

Mark Bohs, director of sales, Americas, Datapath, pointed out how the true value for digital signage is the ability to offer "access to information to the public in a timely fashion."

For example, a DMV branch could use displays to inform customers of what documents they need to bring to renew their license or register their vehicle. They can also be used to issue emergency information, according to Paul Loriquet, a spokesperson for the New Jersey Attorney General's office.

"They can be utilized, in real time, to issue Amber or Silver Alerts and public service announcements. We will also maintain the ability to effectuate a 'real-time' takeover of all screens (statewide or regionally) when necessary in the event of an extreme emergency, terrorism activities or an active shooter situation," Loriquet said in an interview.

As the costs of direct view LED have decreased, according to Bohs, government services can afford to deliver this information on better quality displays than before.

Reduce wait times

There are multiple ways digital signage can reduce wait times, or at least make it more bearable. The first is to simply display a queue so customers know clearly where they stand in line.

Another way is to use kiosks to offer basic services, such as car renewals. The kiosks can attract customers with digital signage and teach them how to perform basic tasks.

"Most people value their time more than anything," Terri McClelland, CEO of DynaTouch, said in a story on Kiosk Marketplace. "So a kiosk that speeds up a customer service process will obviously improve the customer experience. Any service area where there are a lot of walk-in customers can benefit from a kiosk."

Also, as mentioned above, by providing information to users, it can help cut back on waiting and extra trips when customers know clearly what documents they need the moment they step into the office.

Recovering the vision

Digital signage can offer more than just information; it can also improve the overall "brand image" of government offices and services by emphasizing core values and by entertaining guests.

Organizations, for example, can emphasize their history and core values, or call attention to key donors.

"In a military academy, we did some work of timeline of an actual organization," Bohs said. He also said that many universities are using displays to highlight people who donated money.

Bohs pointed out how offices can integrate games into video walls to keep guests entertained while they wait. Organizations can also use lively, dynamic content to keep users engaged.

The goal of digital signage isn't just to push out information, but rather to craft an entirely improved guest experience. Good experience matters, whether in retail, restaurants or government.

Image via Istock.com


Topics: Content, Content Management, Corporate Communication, Customer Experience, Government

Companies: DynaTouch



Bradley Cooper

Bradley Cooper is a Technology Editor for DigitalSignageToday.com. His background is in information technology, advertising, and writing.

wwwView Bradley Cooper's profile on LinkedIn

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