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Tractor Supply, GSTV team on artist, Americana program

Photo: GSTV

July 15, 2026

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Tractor Supply Company, a rural lifestyle retailer, partnered with GSTV, an on-the-go video network running at tens of thousands of fuel retailers, to bring the latest chapter of Tractor Supply's Emerging Artist Program to reality.

The program spotlighted Americana and country singer Gloria Anderson, according to a press release.

GSTV screens across Tennessee and Texas aired content produced in collaboration with GSTV's Ignite studio. The campaign went live within a 25-mile radius of select Tractor Supply locations, statewide across Texas and Tennessee, and throughout the Nashville Designated Market Area, which is the 26th-largest media market in the United States, covering 49 counties across Tennessee and Kentucky.

"I'm incredibly honored to be selected as Tractor Supply Company's Life Out Here Emerging Artist and to see my music shared on GSTV screens, including in communities where I have many family members and friends," Anderson said in the release. "It means so much to know my story and music can connect with the same small towns and rural communities that shaped who I am."

The campaign was timed to the release of Anderson's album, Run of the Mill.

"Music has always gone hand-in-hand with driving, so partnering with Tractor Supply Company on its Life Out Here Emerging Artist Program is a very natural fit for GSTV," Kristina Lutz, CMO, GSTV, said in the release. "Our audience is highly engaged while they fuel up, and music is one of the most powerful ways to create an emotional connection in that moment. We're excited to spotlight an emerging artist like Gloria Anderson while creating culturally relevant content experiences for consumers on the go. It's a great example of how storytelling, music, and retail can come together in a way that elevates artists, engages audiences, and delivers meaningful brand impact."