DOOH makes the mundane exciting

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

If I had to name one boring business, it would probably be storage. It's literally the business of collecting dust. How does one stand out in that line of…

Digital signage, in-store tech drives up retail uptime

The in-store experience still matters — buying decisions are greatly influenced by what customers see, and consequently how they feel, as they shop. And that…

Signagelive platform update adds interactive kiosk mode for BrightSign media players

October 17, 2018

Signagelive has deployed a new interactive kiosk mode feature for all BrightSign Series 3 and Series 4 players, and Bluefin BrightSign built-In solutions…

5 verticals digital signage can majorly impact

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Verticals ranging from cannabis dispensaries to storage facilities can make a big impact with digital signage.

Digital signage installation 101

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

It is difficult to pick out the best digital signage package, but possibly an even greater challenge is the actual installation. Digital Signage Today spoke…

Kiosks versus digital signage 101

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Users and potential users often ask what the real difference is between kiosks and digital signage. This question is a good one, since we are increasingly…

Emphasize the 'active' in interactive digital signage

by Ellyce Kelly — Communications Consultant/Public Relations Special, Visix, Inc.

You want your audience to engage with your organization's digital signage messages – that's why you spend time crafting each one. Interactive digital signage…

Guatemala boosts tourism with AR campaign

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The Tourism Board of Guatemala is looking to boost tourism with an experiential augmented reality campaign. The board partnered with JCDecaux Airport Paris, a…

Bloomingdale's upgrades customer experience with OLED displays

October 4, 2018

Bloomingdale's, an upscale retailer, recently upgraded its 59th Street store in Manhattan with 50 LG OLED displays. LG Electronics USA also provided two 20- by…

McDonald's and interactivity claim top September 2018 headlines

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Last month, users feasted on stories on McDonald's recent digital signage transformation, interactivity and customer engagement. One story analyzed McDonald's…

Birks jewelers selects iGotcha Media for video walls

October 2, 2018

Birks, a fine jewelry and luxury gift provider, recently selected iGotcha Media to deploy video walls for its stores in Canada. The company has already…

2 reasons customers don't care about your digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Why do customers ignore your digital signage? Because it's not relevant and it doesn't rise above the noise.

YouSpace launches human motion capture system for displays

September 26, 2018

YouSpace recently launched the first version of its human motion capture and recognition system for displays called the YouSpace Total Experience Kit. This kit…

How to make audiences linger and act with digital signage

by Ellyce Kelly — Communications Consultant/Public Relations Special, Visix, Inc.

The best-planned campaign can be ruined by poor design. Good content means attractive, clear messages that grab attention, are easily understood and motivate…

2 ways digital signage is easier than ever

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital signage used to be a tool for only large-scale deployments or critical deployments such as airports or military facilities. Now, digital signage is…

Sandton City Mall deploys digital signage for Women's Day

September 19, 2018

The Foschini Group deployed digital signage at the Sandton City Mall in Sandton, South Africa to celebrate Women's Day 2018 on March 8. The company selected…

Subway delivers digital signage to 5,400 European stores

September 19, 2018

Subway has tapped Cineplex Digital Media to design, deploy, support and operate a network of digital menu boards at the brand's European locations. The DMBs…

Will digital signage solve McDonald's woes?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

McDonald's recently did a massive $6B digital signage, kiosk makeover. But will this be enough to solve its woes?

Should your digital signage be interactive?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

With interactive digital signage, end users have to consider whether they can afford it, whether their software can support it and whether they actually need…

3 benefits of digital signage for universities

From spotlighting campus events to showing highlights of Saturday's football game to providing daily cafeteria menus, schools have a wealth of information they…