Bloomingdale's upgrades customer experience with OLED displays

Bloomingdale's, an upscale retailer, recently upgraded its 59th Street store in Manhattan with 50 LG OLED displays. LG Electronics USA also provided two 20- by 12-foot video walls comprised of 25 OLED video wall displays in five-by-five configurations, according to a press release.

The 55-inch "wallpaper" OLED displays each weigh less than 13 pounds and feature a bezel width of 1.2 millimeters and a depth of 3.65 millimeters.

The retailer is using these displays to showcase key brand stories to create a better in-store experience called "The Carousel @ Bloomingdale's." It is currently running an "Urban Explorer" campaign, showcasing synchronized content of different views of New York City.

"As the pioneer of OLED display technology in both the consumer and commercial markets, LG strives to deliver the ultimate in truly immersive viewing experiences," Garry Wicka, head of marketing for LG Electronics USA Business Solutions, said in the release. "Unique retail installations like The Carousel @ Bloomingdale's demonstrate how the power of LG OLED helps B2B customers deliver an exceptional experience for their clients."


Topics: Customer Experience, Display Technology, Hardware, LED Signs, Retail


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