3 digital signage advertising lessons

by Bradley Cooper — Editor, Connect Media

If you want your digital signage advertising to be successful this year, you need to know your audience, your engagement goals and your platform.

Lego Star Wars rolls out DOOH campaign

May 29, 2018

Lego recently launched a DOOH campaign, inviting shoppers in the U.K. to create their own galaxy using digital Lego blocks, following the launch of Solo: A…

Cannabis dispensaries get the munchies with POS-integrated menu boards

by Bradley Cooper — Editor, Connect Media

Marijuana dispensaries are starting to use digital menu boards in greater numbers. One solution lets them integrate their POS system with menu boards to keep…

ONELAN showcasing Reserva Room Summary and Digital Signage enhancements at InfoComm

ONELAN, a global leader in digital visual communications, is showcasing its latest digital signage and Reserva room booking technologies for the corporate…

Polaris transforms retail experience with interactive digital signage

by Bradley Cooper — Editor, Connect Media

When Polaris discovered its retail experience fell short, it turned to interactive digital signage to craft a more successful experience for customers of its…

Spectrio selects Ron Merritt as chief revenue officer

May 10, 2018

Spectrio, a provider of in-store marketing such as digital signage and overhead music, has selected Ron Merritt to serve as chief revenue officer, according to…

Digital signage 5 for 5: April 2018

by Bradley Cooper — Editor, Connect Media

Digital Signage Today wasn't slowed down by any April showers last month, as the top stories examined key trends such as Coca Cola's entry into the digital…

Uniguest acquires Onelan

May 8, 2018

Uniguest, a Nashville based cybersecurity technology specialist, has acquired Onelan, a U.K. based digital visual communications company. Onelan specifically…

UniversusDX and Reflect partner to offer digital car dealership makeover

May 8, 2018

Universus DX and Reflect have entered a strategic partnership to provide autom­­­­­­­obile dealerships digital content and media programs. The two companies…

AdMobilize's analytics system now available for IAdea media player

May 3, 2018

AdMobilize has integrated its Audience Analytics System into the IAdea XMP-7300 media player. The solution can track ad performance, customer engagement…

Avoiding 11 digital signage pitfalls

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

Many different types of organizations of all sizes are now using digital signage to engage and inform their employees and visitors. Some are using it to great…

3 digital signage trends on the forefront

by Bradley Cooper — Editor, Connect Media

In the digital signage industry, it's easy to get lost in a sea of various displays, software packages and media players. It can all start to blend together…

Namirial launches tablets for document signing, digital signage

April 27, 2018

Namirial, providers of Digital Transaction Management software, recently launched its NT 10011 and NT10012 tablets for reading and signing documents…

Mvix partners with MJ Freeway for cannabis menu boards

April 25, 2018

Mvix has partnered with MJ Freeway, a seed-to-sale tracking company, to offer POS-integrated menu boards for marijuana dispensaries. These menu boards can…

Signarama launches contest for a free $15,000 signage makeover

April 18, 2018

Signarama has launched a contest in Australia to give one business a free $15,000 digital signage makeover. This "Boost Your Business" contest challenges…

5 questions to determine if your digital signage is ready for production

by Bradley Cooper — Editor, Connect Media

It can be difficult to know if your digital signage idea is ready for production or if it should go through a few prototype stages. If you answer a few…

Ping HD partners with Adcorp360 for DOOH supermarket network

April 2, 2018

Ping HD has partnered with Adcorp360, a grocery advertising group, to provide its EngagePHD content management platform throughout 2,500 grocery stores in the…

Coca Cola bursts into digital signage

by Bradley Cooper — Editor, Connect Media

Coca Cola is working to bring digital signage to its many suppliers through a mobile app known as Neko, developed with Google. The brand is aiming to get its…

Dallas Fort Worth Airport upgrades with curved LED displays

March 28, 2018

The Duty Free Center shop, at the Dallas Fort Worth Airport's Terminal D, has upgraded with three curved NanoLumens LED displays. Ford AV worked with…

Automotive Broadcasting Network expands digital signage offering with sales leaderboard

March 28, 2018

The Automotive Broadcasting Network, a digital signage provider for the automobile retail industry, has expanded its product portfolio with the ABN Inspire!, a…