Focus on customer journey to provide best digital experiences

by Kevin Damask — Editor, Digital Signage Today

As digital signage continues to advance in retail, brands are putting more focus on improving customer experience. Danny Turner, SVP of creative programming…

BrightSign helps power DOOH screen to fight pollution, reduce air temps

July 7, 2022

German biotech innovator Green City Solutions has chosen media players from BrightSign to power CityBreeze, its digital out-of-home screens designed to fight…

Euskotren unveils solar-powered e-paper displays at bus stops in Spain

July 6, 2022

Euskotren, a public transport operator in Spain, has introduced real-time passenger information at bus stops in the Spanish city of Bilbao, using solar powered…

Laqshya Media Group rolls out OOH campaign for Nissan Magnite across India

July 6, 2022

Laqshya Media Group executed a high decibel, out-of-home campaign for the Nissan Magnite SUV across all metros, mini-metros, state capitals and medium-sized…

Preference for tech-driven ordering will shape future drive-thrus

Global trends indicate that international QSR and fast casual brands are racing to automate and digitize their drive-thrus as consumer preference for…

Intersection teams with Broadsign to offer pDOOH ad opportunities

June 28, 2022

Intersection, an OOH media company, has partnered with Broadsign, an OOH ad technology developer, to offer more than 5,500 Intersection displays to the…

Survey: 68% of back to school shoppers will look to OOH ads

June 22, 2022

In the latest research from Out of Home Advertising Association of America (OAAA) and The Harris Poll, 68% of back to school shoppers will be looking for OOH…

Building digital roadmap can lead to better CMS, signage solutions

by Kevin Damask — Editor, Digital Signage Today

While many businesses rely on digital signage to engage customers and drive sales, some are still searching for the right content management system to take…

Vendo Media taps Arima as OOH consumer insight provider

June 20, 2022

Vendo Media, an outdoor digital media company based in Canada, has picked Arima, a technology, information and media producer, as its primary data and consumer…

Lamar helps Goodr promote 'weird' OOH campaign in Carl, Georgia

June 17, 2022

Goodr, a brand that makes sunglasses, has launched its first large-scale awareness campaign in collaboration with Lamar Advertising, an OOH billboard…

SNA Displays brings wrap-around LED wall to downtown L.A.

June 17, 2022

Installation of a large exterior video display in downtown Los Angeles, built by LED display manufacturer SNA Displays, was recently completed at the…

Mid Valley Megamall looks to CAYIN Digital Signage for Seamless Content Publication

The Mid Valley Megamall looks to CAYIN digital signage to provide an enhanced and seamless content publishing system that one, ensures maximum stability, and…

Presented by CAYIN Technology Co., LTD

SNA Displays, Big Outdoor upgrade LED displays at Pacific City shopping center

June 14, 2022

Out-of-home media company Big Outdoor recently upgraded its LED video wall at Pacific City with Empire Exterior LED display technology from SNA Displays…

Delphi Display Systems powers digital menu boards at Soulfull Café

June 13, 2022

Delphi Display Systems, Inc., a provider of technology solutions for the QSR industry, has been selected as the exclusive provider of outdoor digital menus for…

Holographic displays offer exciting future for digital signage

From immersive in-world retail storytelling to experiential signage that interacts with viewers, 3D holographic displays are poised to transform signage with…

Report: OOH ad revenue up over 40% in Q1

June 7, 2022

Out of home advertising revenue increased 40.5% in the first quarter of 2022 compared to the previous year, accounting for $1.8 billion, based on figures…

Navori Labs joins Sony Electronics in AV Alliance Partner Network

June 7, 2022

Navori Labs, a producer of digital signage and marketing analytics software, has aligned with Sony Electronics as a member of its AV Alliance Partner Network…

Lamar DOOH billboards honor Pride Month

June 6, 2022

To celebrate Pride Month and honor the LGBTQ+ community, Lamar Advertising, an out-of-home advertising company, is running messages of acceptance, equality and…

Sony launches partnership with AV solution providers

June 6, 2022

Sony Electronics has recently aligned with strategic partners across the AV industry to offer software and hardware solutions to its lineup of professional…

How to build your digital signage and CMS to digital maturity

by Kevin Damask — Editor, Digital Signage Today

Many companies have digital signage and CMS systems in place, but are those systems up to par to meet both consumer and employee demands? That’s the focus of a…