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Outdoor Signage News & Media

Planar announces Luminate Ultra Series outdoor video walls

September 28, 2022

Planar has released the Planar Luminate Ultra Series, an LED video wall line optimized for outdoor use, including in direct sunlight, according to a press…

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McDonald's goes digital in Denmark drive-thru menus

September 27, 2022

In a deal estimated at nearly 30 million Danish kroner (about $3.9 million), McDonald's will upgrade drive-thru menus at more than 80 locations in Denmark…

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OOH advertisers must shed myths and embrace fundamentals, says CEO

by Daniel Brown — Editor, Networld Media Group

Matthew O'Connor, CEO of AdQuick, shares details on report that debunks common OOH myths and helps advertisers leverage new opportunities.

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Sculptor installs outdoor display, says 'The art itself is the point'

September 21, 2022

Barry X Ball's Brooklyn studio. Provided by Griffin360. Barry X Ball, a New York sculptor whose work has been exhibited globally, has completed a…

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Marriott Bonvoy reveals first 3D anamorphic display in India

September 21, 2022

Marriott Bonvoy, the travel arm of Marriott International, has unveiled two 3D anamorphic promotions in India, which is an industry first, according to a press…

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James Earl Jones Theatre unveiled with digital display, modern features

September 20, 2022

The Schubert Organization has unveiled the James Earl Jones Theatre after a $47 million restoration project that includes a façade-mounted LED display system…

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Transforming digital signage is all about removing the 'dumb'

by Daniel Brown — Editor, Networld Media Group

Digital Signage Today talks to Luke Hubbard, CTO at Screencloud, about the future of digital signage, advertising and content management.

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Metro Transit, Intersection sign DOOH contract

September 20, 2022

Metro Transit has signed a five-year contract with Intersection, an experience-based OOH company, to expand analog and digital OOH advertising on Minneapolis…

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NJ rail line rebrands in first-of-kind partnership with BetMGM

September 20, 2022

BetMGM has partnered with Intersection in rebranding of the New Jersey Transit Corporation's Meadowlands rail line, according to a press release.

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Snapdragon Stadium unveils Daktronics LED displays

September 19, 2022

Daktronics has supplied 19 new LED displays for Snapdragon Stadium in San Diego, California, according to a press release.

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Report says 96% of US advertisers achieved OOH ROI goals

September 16, 2022

OneScreen.ai, a marketplace provider for buying and selling OOH, has released a report showing that 96% of surveyed businesses are satisfied with the ROI of…

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Lamar Advertising debuts mental health awareness DOOH Campaign

September 16, 2022

Lamar Advertising Company has partnered with nonprofit Vibrant Emotional Health to launch a DOOH campaign designed to raise awareness for Vibrant's mental…

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Tru-Vu Monitors introduces LCD display for bright sunlight

September 9, 2022

Tru-Vu Monitors Inc., a supplier of industrial-grade LCD monitors and touchscreens, has released a 21.5-inch waterproof sunlight readable LCD display designed…

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Clemson Memorial Stadium completes $20M tech renovation

September 8, 2022

Anthony James Partners announced the completion of a $20 million technology renovation project at Clemson Memorial Stadium, according to a press release.

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Arizona Cardinals unveil LED end zone display

September 7, 2022

The Arizona Cardinals and State Farm Stadium in Glendale, Arizona, have partnered with Daktronics to launch a north-end zone LED display which is 44% larger…

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Digital signage market to hit $33B in 4 years

September 6, 2022

Expert Market Research forecasts 8% compound annual growth in global digital signage, with the market reaching $33 billion in 2026, according to a press…

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Taco Time Northwest deploys drive-thru digital signage

August 24, 2022

Taco Time Northwest, a chain of 79 Mexican QSRs in western Washington, recently selected LG Business Solutions USA to deploy digital drive-thru menu boards.

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CAYIN Digital Signage Sets New Marketing Trend in the Business World

As businesses today shift from traditional to digital, a need for new, convenient, and effective marketing and management strategies has surfaced. CAYIN…

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OAAA report spotlights rise in sports betting through OOH

July 22, 2022

Based on key findings from "OOH Consumer Insights & Intent Q2 2022, Opportunities: Sports Betting Ad Engagement," more Americans are noticing OOH ads for…

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Intersection, Vistar Media partner to expand OOH at transportation hubs

July 21, 2022

Inventory from Intersection, an out-of-home media company, is available for purchase via the supply-side platform from Vistar Media, a provider of software for…

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