Outdoor Signage News & Media

INFiLED showcases 2 large displays at Blue Whale World mall in China

April 4, 2022

INFiLED, an LED display producer, recently unveiled two large-format displays mounted on the façade of the Blue Whale World shopping mall in Shenzhen, China…

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Edison Interactive, DanAds brings DOOH to golf carts

April 4, 2022

Edison Interactive, a leading out-of-home content management system for connected screens in golf cars, rental vehicles, hotel rooms and beyond, has launched…

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CNN+ debuts with pop up, digital newsstand in NYC

April 1, 2022

CNN has partnered with creative agency FIG to generate buzz for its new streaming platform, CNN+, with a pop up, digital newsstand, according to a company…

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BuySellAds partners with OneScreen.ai to grow OOH advertising

March 31, 2022

OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home advertising, is partnering with BuySellAds, provider of technology that connects…

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Avison Young installs dvLED video wall from Sharp NEC Display Solutions

March 31, 2022

Sharp NEC Display Solutions, a projector and display designer, is helping Avison Young, a commercial real estate business, to deliver visuals to its visitors…

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Lamar exec Sean Reilly joins WOO board

March 31, 2022

Lamar Advertising President and CEO Sean Reilly is joining the World Out of Home Organization board, according to a company press release.

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Vistar Media's DOOH campaign helps Ad Council increase vaccination numbers

March 30, 2022

Vistar Media, a producer of programmatic technology for digital out-of-home, found success with its DOOH campaign for the Ad Council's "It's Up To You…

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Watchfire Signs helps boot retailer kick-up sales with digital signage

March 30, 2022

After Boot Country/Work Country, a western boots and apparel retailer's flagship store in Sharonville, Ohio installed a digital message center from Watchfire…

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Outdoor Digital Menu Boards Boosting QSR Profits

With QSR sales increasingly occurring at the drive-thru, outdoor digital menu boards are helping to cut costs and speed up service.

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Delphi Digital Systems outfitting Fuzzy's Taco Shop with digital signage

March 25, 2022

Delphi Display Systems, a provider of technology solutions for the QSR industry, will provide digital menu technology for Fuzzy's Taco Shop, a fast casual…

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Planar releases 2 LED video wall display lines

March 24, 2022

Planar, a producer of visualization technology, has launched two LED video wall display lines to serve events and high-ambient light environments: the Planar…

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University of Miami begins baseball season with Daktronics scoreboard

March 23, 2022

Daktronics, a digital display company, partnered with the University of Miami to design, manufacture and install an LED video display to the outfield of Alex…

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Clinch, Outfront partner to create dynamic DOOH content

March 23, 2022

Clinch, producers of AI-driven omnichannel advertising, has partnered with Outfront Media Inc., a billboard content producer, to create dynamic content…

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Epson helps create robot sand sculpture at South Florida Fair

March 22, 2022

With a "Rockin' Robots" theme, this year the South Florida Fair greeted attendees with a robot sand sculpture created through projection mapping from Epson, an…

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Vistar Media teams with Mira to measure DOOH effectiveness

March 21, 2022

Vistar Media, a provider of programmatic technology for digital out-of-home, is partnering with Mira, a location intelligence and attribution provider for OOH…

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West Alabama taps Watchfire Signs to enhance game day experience

March 21, 2022

The University of West Alabama, in Livingston, Alabama has added LED video boards from Watchfire Signs, an electric and LED sign developer, to Tiger Stadium…

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8 tips to consider when selecting OOH target markets

by Matthew O'Connor

Selecting target and test markets can be a challenge and becomes especially tricky when planning out-of-home advertising campaigns in regions you’re not…

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SNA Displays unveils 43-foot long LED display in downtown Atlanta

March 18, 2022

SNA Displays manufactured a 43-foot-long, curved LED screen for the rooftop of a small historic building at 140 Peachtree St. NW in downtown Atlanta, according…

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Clear Channel Outdoor signage campaign honors Women's History Month

March 16, 2022

Clear Channel Outdoor Americas, in partnership with The Female Quotient, an equality services company that provides thought leadership platforms to women and…

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Digital signage kiosks help relieve US labor shortage

by Kevin Damask — Editor, Digital Signage Today

In 2022, an emerging trend is the rise of digital signage kiosks. Businesses, especially retail, are turning to kiosks to attract customers, rely less on…

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