Intersection helps HBO Max take over L.A. rail station

January 28, 2022

To make a splash in its new headquarters at the Ivy Station Complex, media content provider HBO Max created an exclusive, long-term takeover of Culver City…

How digital out-of-home can meet the data privacy moment

Let's explore why data privacy changes are positive for advertising, how they specifically affect DOOH, and the changes DOOH advertisers do need to make to…

OOH Capital nets contracts with 3 international partners

January 25, 2022

OOH Capital, an out-of-home advisory company and consultancy, has extended its global reach with three new partners covering Asia, the U.S. and Benelux…

Audio out-of-home spending surging in retail

We're seeing a significant focus on programmatic Audio Out-Of-Home ad spending within the retail space. Brands, agencies and retailers are capitalizing on the…

Action Media signs Vendo as national sales rep in Canada

January 17, 2022

Vendo Media, an OOH promotional company serving parts of Canada, will serve as the national sales representative for Action Media's Outdoor Digital assets…

How to get the most out of digital roadside signage

by Derek DeWitt — Communications Specialist, Visix, Inc.

Sure, you’ve got an eye-catching image to draw people’s attention to your billboard or other signage as they drive by, but the information you want to share…

University of Richmond lights up athletics with Daktronics scoreboard

January 10, 2022

Daktronics, an LED display manufacturer, has partnered with the University of Richmond to design, manufacture and install an LED video display at E. Claiborne…

Businesses should embrace digital platforms for success in 2022

by Kevin Damask — Editor, Digital Signage Today

As we dive headlong into 2022, businesses continue to search for new, innovative technology to reach consumers. But, where does that leave small businesses?

Mobile digital billboards could be next frontier of activism

by Matthew O'Connor

As marches, rallies, and protests take place across the nation, organizers and activists are increasingly turning to out-of-home (OOH) advertising — and, more…

Tiger Party to manage 12th New Year's ball drop in NYC

December 31, 2021

For the past 11 years, the ball drop countdowns on New Year's Eve in New York City's Time Square have been the work of Tiger Party, an ad tech company, which…

Stagwell, Talon partner to grow U.S. OOH

December 24, 2021

Stagwell Inc. and Stagwell Media Network has formed a partnership with out-of-home media specialist Talon to accelerate global growth in OOH advertising…

Intersection signs OOH deal with Metropolitan Atlanta Rapid Transit Authority

December 21, 2021

Intersection, an out-of-home media and technology company, has signed a 10-year contract to sell bus, rail and station advertising with the Metropolitan…

Daktronics LED display keeps UNC-Pembroke students engaged, informed

December 14, 2021

Daktronics, provider of large LED displays, billboards and scoreboards, has designed, manufactured and installed a new narrow pixel pitch LED display inside…

Out-of-Home ad revenue up 38% in Q3

December 9, 2021

Out of home advertising revenue increased 38% in the third quarter of 2021 compared to the previous year, accounting for $1.75 billion, based on figures…

Daktronics rolls out video scoreboard upgrade at University of Maryland

December 8, 2021

When Terrapins fans arrived at Capital One Field this fall, they received a larger-than-life video experience in the west end zone as the University of…

Employers turn to OOH to battle 'Great Resignation'

by Kevin Damask — Editor, Digital Signage Today

Employers are banking on the power of OOH to help fill positions in the wake of the “Great Resignation.” Lauren Sak, senior marketing director at Intersection…

SNA Displays lights up Manhattan with large LED display

November 29, 2021

A large LED display in Midtown Manhattan, built by SNA Displays, was recently activated on the northeast corner of 42nd Street and 8th Avenue for E Walk…

Uber DOOH expands ad reach with Place Exchange partnership

November 24, 2021

Place Exchange, a supply-side platform company for programmatic OOH media, has partnered with Uber OOH, Uber's DOOH cartop advertising network, according to a…

Wow Media promotes 'Ghostbusters Afterlife' at classic LA donut shop

November 22, 2021

Digital signage company Wow Media has added Randy's Donuts to Wow's 22 outdoor full-motion billboards in the city of Inglewood, a growing sports and…

Fastsigns hits $600M in network sales

November 19, 2021

Fastsigns International, Inc., franchisor of Fastsigns, a sign, graphics and visual communications franchise, has hit the $600 million mark in network sales…