Outdoor Signage News & Media
How to get the most out of digital roadside signage
by Derek DeWitt — Communications Specialist, Visix, Inc.
Sure, you’ve got an eye-catching image to draw people’s attention to your billboard or other signage as they drive by, but the information you want to share…
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University of Richmond lights up athletics with Daktronics scoreboard
January 10, 2022
Daktronics, an LED display manufacturer, has partnered with the University of Richmond to design, manufacture and install an LED video display at E. Claiborne…
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Businesses should embrace digital platforms for success in 2022
by Kevin Damask — Editor, Digital Signage Today
As we dive headlong into 2022, businesses continue to search for new, innovative technology to reach consumers. But, where does that leave small businesses?
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Mobile digital billboards could be next frontier of activism
As marches, rallies, and protests take place across the nation, organizers and activists are increasingly turning to out-of-home (OOH) advertising — and, more…
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Tiger Party to manage 12th New Year's ball drop in NYC
December 31, 2021
For the past 11 years, the ball drop countdowns on New Year's Eve in New York City's Time Square have been the work of Tiger Party, an ad tech company, which…
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Stagwell, Talon partner to grow U.S. OOH
December 24, 2021
Stagwell Inc. and Stagwell Media Network has formed a partnership with out-of-home media specialist Talon to accelerate global growth in OOH advertising…
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Intersection signs OOH deal with Metropolitan Atlanta Rapid Transit Authority
December 21, 2021
Intersection, an out-of-home media and technology company, has signed a 10-year contract to sell bus, rail and station advertising with the Metropolitan…
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Daktronics LED display keeps UNC-Pembroke students engaged, informed
December 14, 2021
Daktronics, provider of large LED displays, billboards and scoreboards, has designed, manufactured and installed a new narrow pixel pitch LED display inside…
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Out-of-Home ad revenue up 38% in Q3
December 9, 2021
Out of home advertising revenue increased 38% in the third quarter of 2021 compared to the previous year, accounting for $1.75 billion, based on figures…
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Daktronics rolls out video scoreboard upgrade at University of Maryland
December 8, 2021
When Terrapins fans arrived at Capital One Field this fall, they received a larger-than-life video experience in the west end zone as the University of…
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Employers turn to OOH to battle 'Great Resignation'
by Kevin Damask — Editor, Digital Signage Today
Employers are banking on the power of OOH to help fill positions in the wake of the “Great Resignation.” Lauren Sak, senior marketing director at Intersection…
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SNA Displays lights up Manhattan with large LED display
November 29, 2021
A large LED display in Midtown Manhattan, built by SNA Displays, was recently activated on the northeast corner of 42nd Street and 8th Avenue for E Walk…
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Uber DOOH expands ad reach with Place Exchange partnership
November 24, 2021
Place Exchange, a supply-side platform company for programmatic OOH media, has partnered with Uber OOH, Uber's DOOH cartop advertising network, according to a…
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Wow Media promotes 'Ghostbusters Afterlife' at classic LA donut shop
November 22, 2021
Digital signage company Wow Media has added Randy's Donuts to Wow's 22 outdoor full-motion billboards in the city of Inglewood, a growing sports and…
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Fastsigns hits $600M in network sales
November 19, 2021
Fastsigns International, Inc., franchisor of Fastsigns, a sign, graphics and visual communications franchise, has hit the $600 million mark in network sales…
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Adomni reports record growth as DOOH enjoys post-pandemic boom
November 18, 2021
Adomni, a programmatic DOOH advertising planning and buying platform, has reported significant growth in the U.S. with ad revenues up over 1,200% and has…
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American Express welcomes back Small Business Saturday with OOH, programs
November 17, 2021
Small Business Saturday, started by the American Express credit card company 12 years ago, will return Nov. 27, bolstered by an increase in OOH advertising…
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Rise Vision, ScoreStream team up on high school sports scores
November 16, 2021
ScoreStream and Rise Vision are partnering to help schools broadcast scores from sporting events via digital signage, according to a company press release.
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BrightSign players included in Global Display Solutions outdoor signs
November 16, 2021
BrightSign, a producer of digital signage media players, is teaming up with Global Display Solutions to offer its full range of outdoor displays with…
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Startup raises $4.5M for OOH platform
November 15, 2021
OneScreen.ai, a SaaS-enabled B2B marketplace provider for OOH advertising, has raised an additional $3 million in seed funding to create a media platform that…
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