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Outdoor Signage News & Media

Intersection signs OOH deal with Metropolitan Atlanta Rapid Transit Authority

December 21, 2021

Intersection, an out-of-home media and technology company, has signed a 10-year contract to sell bus, rail and station advertising with the Metropolitan…

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Daktronics LED display keeps UNC-Pembroke students engaged, informed

December 14, 2021

Daktronics, provider of large LED displays, billboards and scoreboards, has designed, manufactured and installed a new narrow pixel pitch LED display inside…

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Out-of-Home ad revenue up 38% in Q3

December 9, 2021

Out of home advertising revenue increased 38% in the third quarter of 2021 compared to the previous year, accounting for $1.75 billion, based on figures…

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Daktronics rolls out video scoreboard upgrade at University of Maryland

December 8, 2021

When Terrapins fans arrived at Capital One Field this fall, they received a larger-than-life video experience in the west end zone as the University of…

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Employers turn to OOH to battle 'Great Resignation'

by Kevin Damask — Editor, Digital Signage Today

Employers are banking on the power of OOH to help fill positions in the wake of the “Great Resignation.” Lauren Sak, senior marketing director at Intersection…

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SNA Displays lights up Manhattan with large LED display

November 29, 2021

A large LED display in Midtown Manhattan, built by SNA Displays, was recently activated on the northeast corner of 42nd Street and 8th Avenue for E Walk…

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Uber DOOH expands ad reach with Place Exchange partnership

November 24, 2021

Place Exchange, a supply-side platform company for programmatic OOH media, has partnered with Uber OOH, Uber's DOOH cartop advertising network, according to a…

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Wow Media promotes 'Ghostbusters Afterlife' at classic LA donut shop

November 22, 2021

Digital signage company Wow Media has added Randy's Donuts to Wow's 22 outdoor full-motion billboards in the city of Inglewood, a growing sports and…

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Fastsigns hits $600M in network sales

November 19, 2021

Fastsigns International, Inc., franchisor of Fastsigns, a sign, graphics and visual communications franchise, has hit the $600 million mark in network sales…

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Adomni reports record growth as DOOH enjoys post-pandemic boom

November 18, 2021

Adomni, a programmatic DOOH advertising planning and buying platform, has reported significant growth in the U.S. with ad revenues up over 1,200% and has…

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American Express welcomes back Small Business Saturday with OOH, programs

November 17, 2021

Small Business Saturday, started by the American Express credit card company 12 years ago, will return Nov. 27, bolstered by an increase in OOH advertising…

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Rise Vision, ScoreStream team up on high school sports scores

November 16, 2021

ScoreStream and Rise Vision are partnering to help schools broadcast scores from sporting events via digital signage, according to a company press release.

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BrightSign players included in Global Display Solutions outdoor signs

November 16, 2021

BrightSign, a producer of digital signage media players, is teaming up with Global Display Solutions to offer its full range of outdoor displays with…

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Startup raises $4.5M for OOH platform

November 15, 2021

OneScreen.ai, a SaaS-enabled B2B marketplace provider for OOH advertising, has raised an additional $3 million in seed funding to create a media platform that…

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6-story LED display near Boston showcases art, sparks conversation

by Kevin Damask — Editor, Digital Signage Today

A major display likely won’t change the world, but what if it got people to cast away their divisions and come together to engage in meaningful conversations?…

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It's time to rethink the value of DOOH

DOOH ads, especially in large cities, seem to be everywhere, giving brands and digital signage creators more exposure than ever before. Alberto Scirocco, the…

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OOH ads will fuel 'revenge shopping' this holiday season

by Kevin Damask — Editor, Digital Signage Today

After many stores were closed or operating on limited hours last year, many consumers opted to shop online, staying away from crowds as the COVID-19 virus…

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Designing for Accessibility

Guidelines and considerations for accessible digital signage design.

Presented by Omnivex

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Full-motion digital billboard coming to Inglewood’s Downtown Market Street Promenade

October 7, 2021

Digital signage company WOW Media has released a full-motion digital outdoor billboard at the intersection of South La Brea Avenue and Manchester Boulevard…

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Colorado soccer team lights up new field with AV system

October 1, 2021

Daktronics, a large-screen LED video and digital scoreboard provider, has partnered with the Colorado Springs Switchbacks FC soccer team to design, manufacture…

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