Outdoor Signage News & Media
How OOH can battle climate change
by Kevin Damask — Editor, Digital Signage Today
The effects of climate change continue to be under the microscope with companies shifting their priorities to take an eco-friendlier approach. Intersection CEO…
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OneScreen.ai teams with Evertreen to plant 10K trees in Madagascar
April 26, 2022
OneScreen.ai, the marketplace provider for buying and selling out-of-home advertising, is partnering with Evertreen, a platform that allows users to plant real…
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GroupM, Moving Walls to provide data-driven OOH to Indonesia
April 22, 2022
GroupM, a media investment company, and outdoor advertising technology provider Moving Walls, have partnered to provide audience data driven planning, buying…
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DWP Live, Epson America power immersive display at Nashville Zoo
April 21, 2022
DWP Live, an event technology company, has been selected to provide technical support and equipment for the Nashville Zoo's "Night Visions — A Wild Display of…
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Laqshya Media Group brings immersive 3D display to India
April 20, 2022
Laqshya Media Group, a marketing communications group in India, has debuted India's first immersive 3D anamorphic installation for Tanishq's season of bloom…
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Why 2022 is the year for out-of-home advertising
by Norm Chait — Sr. Director, OOH Practice Lead, Quotient
OOH has evolved significantly in recent years and has become a cost-effective solution for reaching consumers both nationally and locally. OOH and more…
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Daktronics bringing 2 large LED displays to State Farm Arena in Atlanta
April 19, 2022
The Atlanta Hawks and State Farm Arena have installed two large displays provided by Daktronics, bringing almost 8 million LEDs and nearly 9,000 square feet of…
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Infuse Digital helps bring display network to Margaritaville Resort Orlando and Sunset Walk Orlando
April 19, 2022
Infuse Digital and Encore Capital Management have formed a partnership with digital out-of-home media company Lightbox to represent the digital display network…
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Moving Walls joins GroupM to expand DOOH in Malaysia
April 14, 2022
GroupM, a media investment company, and outdoor advertising technology provider Moving Walls are partnering to bring automation and accountability to…
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Out-of-home ad revenue jumps 16.7% in 2021
April 13, 2022
Out-of-home advertising revenue increased 16.7% in 2021 compared to the previous year, accounting for $7.1 billion, based on figures released by the Out of…
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Astra Signs, ADXBA merge, broadening services across UK
April 13, 2022
Digital signage solution provider ADXBA and bespoke architectural signage company Astra Signs have decided to merge, providing both traditional and digital…
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St. John's University rolls out DOOH campaign across Tri-State area
April 13, 2022
"Education That Elevates" is the theme for a multiyear, multimarket, digital-out-of-home branding campaign that aims to raise awareness of St. John's…
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Sports betting turns to OOH promotion as industry booms
by Kevin Damask — Editor, Digital Signage Today
Legalized sports betting has boomed across the United States in the past few years. While betting sites spend millions on television ads, experts believe the…
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Broadsign hires John Dolan as VP, global head of media sales
April 8, 2022
Out-of-home marketing technology developer Broadsign has expanded its programmatic team with the appointment of John Dolan as vice president, global head of…
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Watchfire Signs helps restore luster to historic theater marquee
by Kevin Damask — Editor, Digital Signage Today
After a long, arduous restoration process, the marquee at the historic Hollywood Theater in Gowanda, New York can shine a little brighter with LED signage from…
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INFiLED showcases 2 large displays at Blue Whale World mall in China
April 4, 2022
INFiLED, an LED display producer, recently unveiled two large-format displays mounted on the façade of the Blue Whale World shopping mall in Shenzhen, China…
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Edison Interactive, DanAds brings DOOH to golf carts
April 4, 2022
Edison Interactive, a leading out-of-home content management system for connected screens in golf cars, rental vehicles, hotel rooms and beyond, has launched…
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CNN+ debuts with pop up, digital newsstand in NYC
April 1, 2022
CNN has partnered with creative agency FIG to generate buzz for its new streaming platform, CNN+, with a pop up, digital newsstand, according to a company…
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BuySellAds partners with OneScreen.ai to grow OOH advertising
March 31, 2022
OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home advertising, is partnering with BuySellAds, provider of technology that connects…
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Avison Young installs dvLED video wall from Sharp NEC Display Solutions
March 31, 2022
Sharp NEC Display Solutions, a projector and display designer, is helping Avison Young, a commercial real estate business, to deliver visuals to its visitors…
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