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DOOH Advertising News & Media

Place Exchange, Displayce DSP announce partnership

November 20, 2023

Displayce, a European digital out-of-home firm, has partnered with Place Exchange, which provides supply side platform technology for DOOH, according to a…

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USO, Clear Channel Outdoor unveil military service tribute

November 9, 2023

The USO has partnered with Clear Channel Outdoor to honor military service members with a nationwide digital out-of-home advertising campaign, according to a…

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Soofa announces CEO Toby Sturek

November 8, 2023

Soofa, a firm that creates solar-powered smart kiosks, has named Toby Sturek as its CEO, according to a press release.

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Innovating In-Store: How MAP ACTIVE Amplifies Retail Experience with CAYIN's Digital Signage

MAP ACTIVE, with over 2,300 stores in the Philippines, partnered with CAYIN Technology to overcome marketing content dissemination challenges by implementing a…

Presented by CAYIN Technology Co., LTD

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Clear Channel reflects on another Hispanic Heritage Month campaign

November 7, 2023

Clear Channel Outdoor has marked the close of another annual digital OOH media campaign celebrating Hispanic Heritage month, according to a press release.

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Place Exchange, Clear Channel expand in Europe

October 26, 2023

Place Exchange, an OOH advertising technology firm and SSP, has expanded its partnership this week with OOH media firm Clear Channel to expand footprint in…

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SOS partners with Ulta Beauty in smart kiosks, in-store advertising

October 24, 2023

SOS, a female-founded company focusing on smart vending machines for wellness products, has partnered with Ulta Beauty for smart kiosks in Ulta stores along…

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'Every business is now an ad network' — how programmatic, AI tech are redefining DOOH advertising

by Daniel Brown — Editor, Networld Media Group

Ari Buchalter, CEO at Place Exchange, joined Digital Signage Today editor Daniel Brown for an audio interview to share insights into the burgeoning world of…

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Tata Tea Gold launches 3D digital signage campaign

October 18, 2023

Tata Tea Gold has unveiled its 3D anamorphic DOOH advertising campaign, which was developed in partnership with Laqshya Media at South City Mall in Kolkata…

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Hivestack announces DOOH advertising partnership with Grupo Expansión

October 11, 2023

Global marketing technology firm Hivestack has announced its partnership with Grupo Expansión, a Latin American omnichannel media owner, for programmatic…

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DOOH meets DSP: The relationship we all need

by Chris Coupland — Platform Operations Director, Basis Technologies

In 2024, I believe there will be an increased adoption of DOOH capabilities by agencies and adtech service providers. This is effected by the increase of…

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Boys & Girls Clubs team with Screenverse, partners in awareness campaign

October 10, 2023

Digital ad network Screenverse has announced its partnership with Boys & Girls Clubs of Greater Washington to increase awareness, donations, and volunteering…

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Xibo Signage partners with Location Media Xchange (LMX)

The partnership enables Xibo users to easily accept and activate advertising demand coming through the LMX platform, using the ready to go Xibo SSP Connector.

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DOOH advertising blossoms, fueled by smart cities: how to cash in

by Daniel Brown — Editor, Networld Media Group

Chris Grosso, CEO at Intersection, joined Digital Signage Today editor Daniel Brown via video link from New York City to share insights into the trends in…

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Unleashing the power of AI: The future of automation in out-of-home advertising

AI can help industry professionals do their jobs better, work faster, and allocate more time to more strategic work. As the volume of data increases, there…

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UniLED, Geopath partner in programmatic DOOH advertising

September 20, 2023

UniLED, a DOOH software firm, has become a member of Geopath, a not-for-profit organization dedicated to providing industry-standard metrics for DOOH…

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Innovating Marketing Strategies with CAYIN's Digital Signage Solutions at Brother

In a collaboration between Brother Philippines and CAYIN Technology, digital signage solutions have been deployed to centralize and streamline Brother's…

Presented by CAYIN Technology Co., LTD

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Melrose Lights DOOH space debuts in LA

September 13, 2023

LA-based OOH media sales firm Kevani has announced "Melrose Lights," a DOOH ad space measuring approximately 600 square-feet located on Melrose Avenue…

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Content that dances: a digital signage design primer

by Jennifer Gvozdek

Every week, Omnivex shares digital signage design tips on social media. Here are some of the most popular ones for the last six months:

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Experience the Power of Mobility with CAYIN's Revamped Digital Signage Assistant

CAYIN unveils a major update to its Digital Signage Assistant, designed to revolutionize digital signage management. The 'Real-time CMS Overview' feature…

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