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DOOH Advertising News & Media

DOOH meets DSP: The relationship we all need

by Chris Coupland — Platform Operations Director, Basis Technologies

In 2024, I believe there will be an increased adoption of DOOH capabilities by agencies and adtech service providers. This is effected by the increase of…

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Boys & Girls Clubs team with Screenverse, partners in awareness campaign

October 10, 2023

Digital ad network Screenverse has announced its partnership with Boys & Girls Clubs of Greater Washington to increase awareness, donations, and volunteering…

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Xibo Signage partners with Location Media Xchange (LMX)

The partnership enables Xibo users to easily accept and activate advertising demand coming through the LMX platform, using the ready to go Xibo SSP Connector.

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DOOH advertising blossoms, fueled by smart cities: how to cash in

by Daniel Brown — Editor, Networld Media Group

Chris Grosso, CEO at Intersection, joined Digital Signage Today editor Daniel Brown via video link from New York City to share insights into the trends in…

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Unleashing the power of AI: The future of automation in out-of-home advertising

AI can help industry professionals do their jobs better, work faster, and allocate more time to more strategic work. As the volume of data increases, there…

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UniLED, Geopath partner in programmatic DOOH advertising

September 20, 2023

UniLED, a DOOH software firm, has become a member of Geopath, a not-for-profit organization dedicated to providing industry-standard metrics for DOOH…

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Innovating Marketing Strategies with CAYIN's Digital Signage Solutions at Brother

In a collaboration between Brother Philippines and CAYIN Technology, digital signage solutions have been deployed to centralize and streamline Brother's…

Presented by CAYIN Technology Co., LTD

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Melrose Lights DOOH space debuts in LA

September 13, 2023

LA-based OOH media sales firm Kevani has announced "Melrose Lights," a DOOH ad space measuring approximately 600 square-feet located on Melrose Avenue…

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Content that dances: a digital signage design primer

by Jennifer Gvozdek

Every week, Omnivex shares digital signage design tips on social media. Here are some of the most popular ones for the last six months:

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Experience the Power of Mobility with CAYIN's Revamped Digital Signage Assistant

CAYIN unveils a major update to its Digital Signage Assistant, designed to revolutionize digital signage management. The 'Real-time CMS Overview' feature…

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Aesthetics meet purpose: Crafting compelling visual content for lasting impact

by Alberto Scirocco — Founder & Creative Director, leftchannel

Alberto Scirocco, founder and creative director of leftchannel, offers a passionate primer on the three rules of good content, arguing that content creators…

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Germany enlists magicians to promote public e-waste campaign

September 7, 2023

Plan E, a Germany-based public initiative to reduce e-waste and promote environmental safety, has enlisted the aid of Berlin magicians Siegfried & Joy to…

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Why Digital Signage is the Ultimate Tool for Digital Transformation

In today's rapidly evolving business landscape, digital transformation is not just a buzzword but a necessity. CAYIN Technology's latest article delves into…

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Vistar announces retail media targeting solution

September 6, 2023

Vistar Media, a provider of technology solutions for programmatic DOOH advertising, announced today the launch of its retail media targeting solution designed…

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Lamar, Vistar partner in airport DOOH advertising

September 5, 2023

Lamar out-of-home advertising screens are now available for purchase via the Vistar DOOH software platform, according to a press release.

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Protect Your Business with CAYIN Technology's Secure Digital Signage Solutions

Explore CAYIN Tech's cutting-edge digital signage solutions, fortified against rising cyber threats. As digital signage usage soars, so does the risk of…

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Xibo delivers an enhanced digital signage experience with Xibo v4

For more than nineteen years, Xibo Signage has been enhancing their solutions based on the needs of their customers, with insightful feedback from their valued…

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Celebrating the Success of PLDT and Smart with CAYIN Digital Signage Content Management

PLDT & Smart transform Philippine telecom. With CAYIN Digital Signage, they streamline content, enhance marketing, and conquer efficiency challenges. Learn how…

Presented by CAYIN Technology Co., LTD

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Gaming and entertainment: A new era for F&B

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Far sighted food and beverage establishments are cashing in on improved game machine technology, the popularity of social entertainment and the emergence of…

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Quotient launches brand safety tools

August 24, 2023

Media technology firm Quotient has launched Brand Safety, a toolkit for DOOH software users allowing them to ensure ad inventory is near points of interest…

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