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DOOH Advertising Blogs

5 ways the travel and tourism industry should be using digital signage

by Chris Gilder — Founder/CEO, Meridian

As the digital signage trend continues to grow, travel and tourism organizations are beginning to use live, interactive information to encourage travelers to…

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How successful businesses put retail kiosks to work

by Chris Gilder — Founder/CEO, Meridian

Retail kiosks are changing the way customers engage with brands. With the increasing power of kiosk technology, store owners can showcase a targeted range of…

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Leveraging a 'Pokémon Go' strategy for digital signage sales

by Gary Feather — CTO, NanoLumens

Today in business, game theory is often applied as the analysts want to develop a modeled approach that is sure to succeed. Despite all alternative efforts…

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What's new in digital signage and how has social media made an impact?

by Libby Davies — Content Writer, SignStix

Digital signage has evolved into an interactive and personalized form of communication. It often proves to be the vital link for retailers to connect with…

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Should you switch to fully digital or combination digital and printed menu boards?

by Scott Sharon — CEO, START

Switching from static menu boards to new digital menu boards is a big step for restaurant operators. Digital menu boards have more components, are more costly…

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Smartphones are just small digital signage displays

Smart phones have concentrated global business right at our fingertips, thus becoming the high-octane business channel for digital signage companies.

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Spotlight on digital signage at the 2016 Rio Olympics

by Jeff Hastings — CEO, BrightSign

Digital signage is playing an integral role at the 2016 Rio de Janeiro Games unlike anything seen before at a large-scale sporting event.

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The future of DOOH is now: Pairing biometrics with digital signage

by Richard Ventura — VP Business Development, NEC Display Solutions

Combining technologies like facial analysis tools and digital displays can enhance consumer experience while upping a brand's profitability and value.

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Big Data and digital signage driving the parking industry

by Tegan Worrall — Creative & Marketing Manager, CV Media & Signage

Digital technology is driving rapid change in the car-parking industry. The two key areas where digital technology is changing the industry landscape are the…

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How to create a successful customer experience using digital signage

Consumers are increasingly digitally savvy and expect an omnichannel retail experience. Many retailers are choosing digital signage as a secondary sales tool…

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July's Top 5 digital signage headlines

by Travis Wagoner — Editor, Networld Media Group

It's time to look back at the most-read articles, news and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in…

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What's driving the digital signage market trends?

by Ronak Bora — Senior Executive - SEO, Global Market Insights Inc.

Breakthroughs in methods of display-panel production have led to a considerable decline in cost and are predicted to positively affect digital signage market…

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The growth of the digital signage industry: Are you on hold?

by Scott Sharon — CEO, START

I frequently read reports about the size of the digital signage industry and its expected growth. However, I rarely hear anyone include the digital sign…

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Does the success of 'PokémonGo' mark a turning point in augmented reality experiences?

by Libby Davies — Content Writer, SignStix

Over the last week, the entire world has been gripped with Pokémon fever. "Pokémon Go," the interactive, augmented reality-enabled gaming app has captured the…

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When do you need a video wall controller?

by Tim Griffin — CTO, Userful

There are many approaches to drive video walls. Each has advantages and disadvantages.

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What happens when you use digital signage for queue management?

by Evan Magner — Marketing Project Coordinator, Mvix

Digital signage takes queue management to a new level. Queues involve customers waiting with little else to do, while digital signage is all about drawing the…

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Industry experts answer your outdoor kiosk questions

by Chris Gilder — Founder/CEO, Meridian

To close our four-week series on outdoor kiosks, we've gathered the top 10 most frequently asked questions and answered them using best practices and industry…

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The looming convergence of digital signage and mobile tech

by Jeff Hastings — CEO, BrightSign

We're so accustomed to interactivity on our phones and tablets that we simply assume all screens will be just as dynamic, and we're surprised when they're not.

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How companies are leveraging outdoor kiosks to improve user experience

by Chris Gilder — Founder/CEO, Meridian

Outdoor kiosks can offer users an enhanced experience by streamlining processes that might otherwise require long wait times or inefficient searching. There…

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What makes an outdoor kiosk successful?

by Chris Gilder — Founder/CEO, Meridian

While many self-service kiosks are located inside, as we discussed last week, there are a number of use-cases where an outdoor kiosks will drive the best ROI.

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