Outdoor digital signage goes green in 2019

Trends in outdoor digital signage aren't only driven by consumerism and experience. Environmental concerns are also having an impact.

DOOH makes the mundane exciting

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

If I had to name one boring business, it would probably be storage. It's literally the business of collecting dust. How does one stand out in that line of…

Digital signage helps fight crime

In the movies, every hero needs a partner to help them fight crime. It's no different in real life! But rather than calling upon a single costumed crusader…

Tax reform helps save money on DOOH

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

For billboard operators who want to increase their digital advertising reach, the 2017 tax reform package offers big reasons to expand.

FIFA World Cup 2018: How stadium advertising reached home TV viewers

by Jeff Hastings — CEO, BrightSign

The FIFA World Cup made up for its lack of commercial breaks by using in-venue LED displays to reach TV viewers.

Digital signage thermal management 101

by Daniel Waldron — Copywriter, Armagard Limited

Every outdoor digital signage project is different, there is no one size fits all solution. However, every outdoor screen installation does have one thing in…

3 ways airports fly high with digital signage

by Tegan Worrall — Creative & Marketing Manager, CV Media & Signage

With customer experience remaining the primary focus, airports are capitalizing on the opportunities to provide efficient messaging. Airport are using digital…

Will blockchain revolutionize DOOH?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Blockchain, blockchain, blockchain...the word is almost inescapable in today's media frenzied world. The technology has the capability to bring enormous…

6 effective digital signage uses for the parking industry

by Daniel Waldron — Copywriter, Armagard Limited

Digital signage for car parking facilities is a relatively untouched goldmine, brimming with the potential to enhance the customer experience, exploit new…

4 digital advertising trends to watch

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Each year, the world of digital advertising transforms. The truth is that it's transforming all the time, but taking stock each year is a convenient way to…

'Star Wars Battlefront 2' controversy teaches key customer engagement lesson

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

EA Games faced a whirlwind of controversy when its fans discovered Darth Vader was a microtransaction in the game, "Star Wars Battlefront 2." This situation…

AI opens doors for digital signage

It wasn't so long ago that even the simplest of targeted digital communication seemed far-fetched to many marketing firms. In recent years, the ability of…

Advertisers need to 'DOOH' better with outdoor campaigns

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

In my time on the highway, I've seen a lot of uninteresting and static DOOH campaigns. Advertisers, you can 'DOOH' better.

3 digital signage options for retail kiosks

by Michael Kasavana — Consultant, K-Team

Historically, the cost and complexities of digital signage discouraged operators of retail kiosks from investigating its potential benefits. But as digital…

'I DOOH' :5 ways to marry DOOH to your business

by Daniel Waldron — Copywriter, Armagard Limited

Before you say 'I DOOH', here’s some pre-marriage counseling that will help you marry outdoor digital signage to your business.

Digital signage at the pump: a consumer's perspective

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital signage at the pump can be a great boon for a gas station's business, but there are a few pitfalls to such a tool as well.

How to keep your digital signage from being shut down by the FCC

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Digital billboards and LED signs are increasingly being targeted by the FCC due to high emissions. The reason for this is due to a flaw in Asian-manufactured…

Food court digital signage delivers upsell

by IAdea Corporation — Marketing Manager, IAdea

In a crowded advertising marketplace, it's hard for retailers to get their message across. The food court, however, can prove to be an ideal location to get…

As digital and traditional advertising worlds converge, OOH measurability is a must

Digital and traditional OOH industries are colliding now more than ever. While digital has measurable ROI, OOH falls behind in terms of analytical information.

Promotion and performance: Stories from the digital billboard revolution

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

For those of us in the digital display business, it's easy to understand why things like dynamic and conditional content are revolutionizing the outdoor…