DOOH Advertising Blogs
Print signage fail: Why digital is better
by Laura Miller — Director of Marketing, Kioware
Mega beverage brand. Extremely poor font choice.
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Give your advertising the touch of success
by David Little — Director of Marketing, Keywest Technology
While digital technologies threaten the effectiveness of television advertising, interactive digital signage can amplify the impact of your marketing message.
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Is Apple iOS 7 the angel of death for NFC?
Many have branded Apple's iOS 7 the harbinger of death for near-field communications, a.k.a., NFC. Although iOS 7's Airdrop feature is a really intriguing…
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Another digital signage don't: The wrong QSR
by Christopher Hall — w, t
It's funny to me how something will come up repeatedly in conversations with different people, then pop up in real life, too.
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HD proliferation driving new opportunities in digital signage
by Jeff Hastings — CEO, BrightSign
Those of us in the digital signage industry — systems integrators, installers and manufacturers alike — are always on the lookout for new markets ... emerging…
read nowSound digital signage strategy hinges on content engagement
by David Little — Director of Marketing, Keywest Technology
Much has been said of the benefits digital signage offers marketers, but don't forget the personal context in which digital signage viewers will likely see…
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Beer, donuts and digital billboard advertising
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Flat. Stale. Boring. No, I am not talking about the beer and donuts. But, could these words apply to digital billboard advertising? In fact, these words are…
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Seeking mobile engagement for your DOOH network
by Joe Matriss — Editor, DOOH.com
It is impossible to ignore the revolution of personal technology. Everyone has been keeping up to date on monthly smartphone sales. In the case of the iPhone…
read nowBoosting digital returns: What is the optimal number of advertiser slots?
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
As billboard operators convert static faces to digital, a key question is often how best to optimize to the perfect number of advertiser "slots." For someone…
read nowThe missed opportunity cost of NOT having digital signage
by Christopher Hall — w, t
Sometimes it's the little things we don't even think about that could make a big difference in the long-run.
read nowEffectively measuring dwell time for DOOH networks
by Joe Matriss — Editor, DOOH.com
When a DOOH network is planning, rolling out, pitching and delivering their content, one piece of information is very important: dwell time. Books have been…
read nowDigital Signage: Big screen on campus [Infographic]
by Christopher Hall — w, t
The dynamic messaging and information capabilities of digital signage offer a plethora of benefits to universities and colleges, from dorm room to the…
read nowDOOH networks: Selling to media agencies
by Joe Matriss — Editor, DOOH.com
Media agencies are notoriously difficult to sell to. You know this if you've ever tried to cold call an account manager. You've probably only heard their voice…
read nowDOOH network operators: Be ready to act as content advisers
by Joe Matriss — Editor, DOOH.com
Advertisers demand results. Many new network operators stress over this. But it is much more a good thing than something bad. Because when advertising works, a…
read nowKeeping your screens on: Uptime on DOOH networks
by Joe Matriss — Editor, DOOH.com
A digital out-of-home network is made up of a lot of different pieces. Most of the time, these pieces work together well, but there are always unforeseen…
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Is 3D the next big thing?
by Don Pierson — Founder, President, Flypaper
I've been following Tom Zerega's excellent series on "Demystifying 3D" in this publication. He has me wondering, is 3D the next big thing for digital signage?
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Why I'm excited about tablets and you should be, too
by Jon Parks — PMM, Avnet
Until recently, digital signage has been a one-to-many experience, indiscriminately broadcasting static messages to audiences in shopping malls, quick-service…
read nowDOOH networks: Leveraging your partners
by Joe Matriss — Editor, DOOH.com
There are many pieces that must come together to create a functioning digital out-of-home network. Sometimes those pieces come together nicely, enabling…
read nowDOOH networks in smaller markets
by Joe Matriss — Editor, DOOH.com
Digital out-of-home remains a young advertising medium. Not because the technology or know-how are new, but because DOOH networks are cropping up in places…
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Pixels vs. paper: Digital signage's 'green' considerations
by Sean Matthews — President & CEO, Visix, Inc.
Most companies, when confronted with "green" considerations, ask "What's in it for me?" The bottom line is that digital signage solutions not only help in the…
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