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Another digital signage don't: The wrong QSR

July 26, 2013 by Christopher Hall — w, t

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It's funny to me how something will come up repeatedly in conversations with different people, then pop up in real life, too.

In several interviews I've done recently with DOOH providers/networks/etc., one benefit they all mentioned was that digital signage allows end-users and brands to make sure they don't advertise for their competitors in their stores.

A Mercedez-Benz dealership, for example, might have screens that end up showing commercials for BMW if they're just using a TV feed, but can make sure they only promote their brand if they have a dedicated digital signage content feed.

So on a recent road trip I stopped to get something to eat at a fast food quick service restaurant when this ad came up on their "digital signage":

And no, the restaurant I was in right then wasn't White Castle — but the next one was.

(Also, all those wires? That's just sloppy, guys. C'mon, you're better than that.)

About Christopher Hall

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Christopher is the managing director of the Interactive Customer Experience Association and former editor of DigitalSignageToday.com. A longtime freelance writer and reporter, he's bringing a fresh perspective and critical take on the industry.

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