Digital advertising at the speed of technology

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

LED signs are more than just a showcase of vibrant, colorful and attention-getting advertising. With software that is intuitive and highly programmable, sign…

The future of restaurant-based digital signage

by Jeff Hastings — CEO, BrightSign

Fresh off the 2016 National Restaurant Association show in Chicago, once again I'm energized about what the future holds for digital signage in the restaurant…

So you want to put a kiosk outside? 3 things to know when considering an outdoor kiosk

by Chris Gilder — Founder/CEO, Meridian

While outdoor kiosks can prove to be a valuable investment, here are some important things to consider before taking the leap outside.

Interactive digital signage: Finding the key location

by Chris Gilder — Founder/CEO, Meridian

Proper screen placement is often overlooked by businesses and organizations during digital signage deployment, but a good placement strategy is necessary to…

Hello from the editor

by Travis Wagoner — Editor, Networld Media Group

Introducing Travis Wagoner as the new editor of DigitalSignageToday.com.

Digital signage advertising pops up in unexpected spots

Digital signage advertising has been used in restaurants, gas stations, retail stores and in the lobbies of businesses and hotels for quite a few years. Now in…

'The truth is out there': The X-Files comes to digital signage

by Christopher Hall — w, t

The X-Files recently returned to television sets around the world after almost 15 years — and digital signage helped build the anticipation and suspense for…

Digital signage 'Smackdown' teaches video game coding

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Travelers at the Helsinki tram station learned how to code through digital signage that invited them to program their own character in a wrestling video game.

Using digital to its potential wins customers over and over again

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

One-size-fits-all messaging simply doesn't work anymore. How can digital billboards and digital signage increase consumer loyalty as well as advertisers…

Learn the basics of digital billboard rate setting

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

For many operators, the digital billboard business is new territory. Whether you own the first digital billboard in your area, or are starting with a new…

#NeverForget: Digital billboards commemorate 9/11

by Christopher Hall — w, t

On the 14th anniversary of the Sept. 11, 2001, terrorist attacks, the digital out-of-home and out-of-home sectors continue to commemorate the fateful events of…

'Green Chile From The Ghetto': Digital billboard art project sparks controversy

by Christopher Hall

A youth art project combining digital signage and provocative slogans and imagery sparked mystery and controversy in Albuquerque, New Mexico.

Full moon: Don't let this happen to your digital signage

by Christopher Hall — w, t

The importance of digital signage security has rarely been made more graphically clear than it was last week in Atlanta, when hackers replaced a digital…

McDonald's UK Monopoly campaign rolls dice, lands on DOOH

by Christopher Hall — w, t

McDonald's U.K. recently launched a digital signage ad campaign in the U.K. to promote the 10th anniversary there of its McDonald's Monopoly campaign running…

Digital signage crowned king: Another look at award-winning content

by Christopher Hall — w, t

Here's the second post in our series taking a closer look at the winners of this year's DSA Crown Awards for digital signage content.

'Bill the Billboard' cracks wise for Sprite

by Christopher Hall — w, t

A digital billboard in a busy intersection in Kenya tells (mostly bad) jokes in an award-winning digital signage campaign for Sprite.

Digital signage is a game changer for advertisers

by David Little — Director of Marketing, Keywest Technology

Digital signage puts marketers and other communicators in charge of when and where their messages influence consumers. This may also mean changes in the way…

Augmented reality digital signage brings the Serengeti to the streets of Hong Kong

by Christopher Hall — w, t

It's not about the content, the hardware or the software; it's about the experience. Can digital signage take people out of the everyday and give them a…

Federal Highway Administration study confirms safety of digital billboards and signs

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Landmark Dept. of Transportation study shows digital billboards pose no safety risk to passing motorists.

The cure for the post-holiday season slump

by Barry Pearman — VP, Clarus Communications

The holiday shopping season is over, and many businesses are heading into one of their slowest seasons of the year. Holiday shopping bills and nasty weather…