Watchmaker Jaeger-LeCoultre leverages Fig Spectacular for LA DOOH

by Daniel Brown — Editor, Networld Media Group

Far from a small line-item in a news roundup, the recent digital campaign by Swiss watchmaker Jaeger-LeCoutre at L.A.'s Fig Spectacular demonstrates the power…

Marrying data with creativity: unlocking the power of programmatic DOOH

For brands to truly maximize the potential of their ad budgets, they need to marry the data-driven approach of programmatic DOOH with their powerful creative…

Calling John Connor! Luke Hubbard shares how to understand, navigate, prosper during AI arms race (and more)

by Daniel Brown — Editor, Networld Media Group

Luke Hubbard, CTO at ScreenCloud, joined Digital Signage Today editor Daniel Brown via video link from his home in Bangkok, Thailand to discuss the trends in…

How Broadsign, Numbat EV charging ad partnership illustrates ESG trends

by Daniel Brown — Editor, Networld Media Group

We recently reported on the Broadsign DOOH partnership with Numbat in a broad expansion it is planning for its European EV charging network, and it felt like a…

Make it dance! The art and science of crafting a dynamic digital canvas

by Daniel Brown — Editor, Networld Media Group

"The future belongs to those who have a good general gut sense of the surround and can utilize these tools to sharpen their intuition." — Chris Devlin lays out…

Presented by Omnivex

All shook up: E4 Experience includes Elvis, emerging tech, DEI

by Daniel Brown — Editor, Networld Media Group

Digital Signage Today Editor Daniel Brown visited the Exertis Almo E4 Experience in Dallas, and discovered positive and negative notes on airport digital…

Introducing SOS: the state and trends of signage

Six months ago, I started out as a tech journalist covering digital signage. In that time, I've spent day and night studying the industry and interviewing…

How location data turns OOH into performance digital channel

by Geoff Michener — CEO & Co-Founder, dataplor

Out-of-home advertising is undergoing a massive shift as it adopts digital capabilities, morphing into the channel many now recognize as digital out of home…

Powering a sustainability revolution in smart cities with digital paper technology

by Paul Apen — Chief Business & Operation Officer, E Ink

Provided by E Ink. According to the World Bank, cities generate more than 80 percent of the global GDP; however, they consume over two-thirds of the…

Don’t finalize your holiday media plans without these five tips

by Mick Suh — SVP of Media, Volta

Provided by Volta. The holidays are synonymous with traditions, which are predictable by definition. But for marketers, these past few holiday…

OOH powerful tool for brand awareness

by Esther Raphael — Chief Marketing Officer, Intersection

When interviewing at Intersection years ago, I can still remember why I considered moving out of publishing and into the OOH space. Working at a magazine, each…

Marketers blending DOOH, CTV to drive home campaign messages

Brands are continuing to lean on connected TV and digital out-of-home to connect to more consumers with shorter, highly-targeted messages while they're…

Here's how to get the most out of digital screens in retail windows

Avtar Singh, founding director of Digital Media Systems, has spent more than 30 years in the tech industry. In this guest blog, Singh provides tips on how…

Preference for tech-driven ordering will shape future drive-thrus

Global trends indicate that international QSR and fast casual brands are racing to automate and digitize their drive-thrus as consumer preference for…

Holographic displays offer exciting future for digital signage

From immersive in-world retail storytelling to experiential signage that interacts with viewers, 3D holographic displays are poised to transform signage with…

Stop focusing on the channel, content is (still) king

by Monika Lindquist — Marketing & Communications Director, Visual Art

The rapid technological development society has undergone over the last 20 years is of course at the center of it all. Digitization, with the internet as the…

Why 2022 is the year for out-of-home advertising

by Norm Chait — Sr. Director, OOH Practice Lead, Quotient

OOH has evolved significantly in recent years and has become a cost-effective solution for reaching consumers both nationally and locally. OOH and more…

Blending AI with AR leads to happy customers

Within the wide range of technologies that have contributed to this new scenario, we can see how artificial intelligence and augmented reality have gained…

8 tips to consider when selecting OOH target markets

by Matthew O'Connor

Selecting target and test markets can be a challenge and becomes especially tricky when planning out-of-home advertising campaigns in regions you’re not…

Pandemic leads to customer experience opportunities in digital signage

by Jeff Hastings — CEO, BrightSign

A standout feature of the pandemic has been the extent to which BrightSign customers in all regions have invested in the customer experience, in some cases…