Domino's #lookdown delivers digital signage spoof of BA's #lookup

by Christopher Hall

Digital billboard ads respond to jets flying overhead, and delivery drivers below.

British Airways digital billboards interact with jets flying overhead

November 20, 2013

British Airways has a new digital billboard campaign that "interacts" with jets flying overhead, according to MarketingWeek.

Pets featured on Philly digital billboards

November 20, 2013

Philadelphia digital billboards recently featured pet patients from a local veterinary hospital as part of a promotional campaign and contest, according to CBS…

Digital billboards helping urgent search for bone marrow donor

October 30, 2013

The seach for a bone marrow donor for a sick 2-year-old boy who urgently needs a transplant has moved to digital billboards as part of an Ocean Outdoor…

Tide's Halloween Vines get tangled up in DOOH

Tide is cleaning up with groundbreaking new social media and digital billboard campaign.

Clock's ticking on tax benefits for digital billboard purchases

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Again this year, digital billboard operators can benefit from a government program designed to stimulate the economy.

Rubber Duck floats onto digital billboards in China

The famous floating giant Rubber Duck is appearing on digital signage LED screens across China for Beijing Design Week.

Digital billboards promote foster child adoption in New Mexico

October 15, 2013

According to the Los Alamos (N.M.) Daily Post, New Mexico Gov. Susana Martinez recently announced that the state would begin using digital billboards to…

DOOH taps social media for Ad Week

An ad campaign integrates out-of-home, digital out-of-home and social media to drive home the medium's reach.

Beating the elements with outdoor digital signage [Infographic]

by Christopher Hall — w, t

Neither snow, nor rain, nor heat can keep a well-built outdoor display from delivering your message.

Home of the Kentucky Derby calls digital signage to the post

Churchill Downs is set to install what it says will be the biggest HD LED digtial signage video board in the world.

Digital billboard manufacturer Watchfire Signs acquired by private equity firm

October 8, 2013

Watchfire Signs, a manufacturer of LED signs and digital billboards, has been acquired by a fund managed by The Jordan Company, a middle-market private equity…

Lady Gaga unveiling new ARTPOP album cover on DOOH screens around the globe

October 7, 2013

International recording artist Lady Gaga will reveal for the first time the cover artwork for her new album, ARTPOP, in a piece-by-piece unveiling on Clear…

Clear Channel Outdoor increases Latin American DOOH inventory by 50%

October 2, 2013

Outdoor advertising giant Clear Channel Outdoor Holdings has expanded its inventory of digital panels in Latin America by 50 percent this year, reflecting…

Digital billboards memorialilze fallen police officer

September 26, 2013

Digital billboards around Indianapolis recently were used to pay tribute to a fallen Indianapolis Metropolitan Police Department officer, Rod Bradway, who was…

AOTO deploys 200 sqm HD LED digital sign for CNC

September 24, 2013

China-based LED digital signage provider AOTO has installed an outdoor HD LED display in the Heung Kong Global Furniture Building Materials CBD in Chengdu…

Clear Channel Outdoor launches DOOH social media contest at Ad Week

September 24, 2013

Clear Channel Outdoor is working with Advertising Week to promote social media discussion at its 10th Anniversary event by sponsoring a digital…

Digital billboards help FBI nab 'I-55 Bandit'

September 12, 2013

The FBI's St. Louis Division announced that Andrew Maberry, who'd been dubbed "the I-55 Bandit" by the Bureau, has been arrested and charged with one count of…

Digital billboards aiding in manhunt for 'I-55 Bandit'

September 11, 2013

The FBI is using digital billboards as the Bureau steps up its search for a serial bank robber suspected of 10 robberies in five states, according to The…

Mini drivers take a spin on DOOH

by Christopher Hall — w, t

Digital signage billboards in London featured bespoke content aimed at Mini drivers in a novel integrated campaign.