The cure for the post-holiday season slump

by Barry Pearman — VP, Clarus Communications

The holiday shopping season is over, and many businesses are heading into one of their slowest seasons of the year. Holiday shopping bills and nasty weather…

UK Best Awards buy heavy on DOOH

Digital out-of-home plays a big role in most of the campaigns shortlisted for Best Consumer Campaign in this year's awards.

Clear Channel expands LA, El Paso digital billboard networks

February 3, 2014

Clear Channel Outdoor today announced it has added 14 new digital signs in greater Los Angeles, bringing its total to 33 in the L. A. market. The company also…

Yakima looking to regulate digital signage, billboards

January 29, 2014

The Yakima (Wash.) Planning Commission recently held a study session to craft a policy for roadside digital signs and billboards in Yakima. And while only a…

Ohio municipality revamping zoning regs to manage digital signage

January 2, 2014

An Ohio township is considering changes to its zoning ordinance, including new regulations governing digital signage and billboards, according to Vindy.com.

Super Bowl could spike DOOH

December 26, 2013

This year it's not just the ads on TV that are going to be big news around the Super Bowl. With this year's NFL championship being played just outside of the…

Clear Channel launches DOOH selfie promo for NYE in NYC

December 23, 2013

Clear Channel Outdoor announced it has expanded its array of full-motion digital billboards in New York City with three new screens at the…

Domino's #lookdown delivers digital signage spoof of BA's #lookup

by Christopher Hall

Digital billboard ads respond to jets flying overhead, and delivery drivers below.

British Airways digital billboards interact with jets flying overhead

November 20, 2013

British Airways has a new digital billboard campaign that "interacts" with jets flying overhead, according to MarketingWeek.

Pets featured on Philly digital billboards

November 20, 2013

Philadelphia digital billboards recently featured pet patients from a local veterinary hospital as part of a promotional campaign and contest, according to CBS…

Digital billboards helping urgent search for bone marrow donor

October 30, 2013

The seach for a bone marrow donor for a sick 2-year-old boy who urgently needs a transplant has moved to digital billboards as part of an Ocean Outdoor…

Tide's Halloween Vines get tangled up in DOOH

Tide is cleaning up with groundbreaking new social media and digital billboard campaign.

Clock's ticking on tax benefits for digital billboard purchases

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Again this year, digital billboard operators can benefit from a government program designed to stimulate the economy.

Rubber Duck floats onto digital billboards in China

The famous floating giant Rubber Duck is appearing on digital signage LED screens across China for Beijing Design Week.

Digital billboards promote foster child adoption in New Mexico

October 15, 2013

According to the Los Alamos (N.M.) Daily Post, New Mexico Gov. Susana Martinez recently announced that the state would begin using digital billboards to…

DOOH taps social media for Ad Week

An ad campaign integrates out-of-home, digital out-of-home and social media to drive home the medium's reach.

Beating the elements with outdoor digital signage [Infographic]

by Christopher Hall — w, t

Neither snow, nor rain, nor heat can keep a well-built outdoor display from delivering your message.

Home of the Kentucky Derby calls digital signage to the post

Churchill Downs is set to install what it says will be the biggest HD LED digtial signage video board in the world.

Digital billboard manufacturer Watchfire Signs acquired by private equity firm

October 8, 2013

Watchfire Signs, a manufacturer of LED signs and digital billboards, has been acquired by a fund managed by The Jordan Company, a middle-market private equity…

Lady Gaga unveiling new ARTPOP album cover on DOOH screens around the globe

October 7, 2013

International recording artist Lady Gaga will reveal for the first time the cover artwork for her new album, ARTPOP, in a piece-by-piece unveiling on Clear…