Foolproof tips and tricks for the LED sign permitting process

by Barry Pearman — VP, Clarus Communications

Are they really foolproof? I think so. They work because they are common sense. We work with companies every day dealing with the permitting process, and it…

Digital signage celebrates Independence Day (Video)

by Christopher Hall

Digital billboards across the country led viewers in refrains of 'The Star-Spangled Banner' over the holiday weekend.

APN launches digital billboard in New Zealand

July 3, 2013

APN Outdoor said it "switched on a New Zealand first" earlier this week in the central business district in Auckland, New Zealand, with the lighting of the…

Digital signage don't: Billboard gets X-rated

by Christopher Hall — w, t

In the latest and greatest example of a real-life digital signage don't, a digital billboard repairman turned a city square into an X-rated movie theater last…

Worldwide Energy gets into signage, digital signage

June 17, 2013

Furthering what it calls its mission to deliver comprehensive energy-saving solutions, Worldwide Energy has formed Odegard Sign & Lighting LLC to operate a…

4 digital billboard trends for the first half of 2013

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

I have noticed an interesting trend in digital billboard sales so far this year. While 19mm/20mm bulletins have traditionally been the overwhelming favorite…

NFL's Jacksonville Jaguars taking fan competition to digital billboards

June 3, 2013

Fans of the Jacksonville Jaguars will have the chance to appear on digital billboards throughout jacksonville, Fla., as part of the team's latest advertising…

ABC inks massive digital signage deal

May 30, 2013

ABC Regional Sports & Entertainment Sales, a division of ABC National Television Sales Inc., and Branded Cities Network, a division of Phoenix-based EL…

Clorox cleans up on digital signage

May 29, 2013

Clorox, in collaboration with Titan Canada, recently used the large scale digital signage display at Toronto's Yonge & Dundas Square as part of a two-day…

Twitter and DOOH campaign for Int'l Missing Children's Day

May 28, 2013

The outdoor media industry in the U.K. joined the charity Missing People in harnessing the power of Twitter in a dynamic digital out-of-home campaign for…

Blinded by science: Brain scans show power of digital out-of-home

A neuroscientific study of emotional responses to outdoor advertising validates the medium's impact and engagement.

Is it time to replace your old digital billboard?

by Christopher Hall — w, t

Newer LED signs are higher-resolution and more energy-efficient than signs even just a few years old.

Dallas digital signs help nab fugitives

May 9, 2013

Finding fugitives is time-consuming and tedious, and leads to a lot of dead ends. So prosecutors in Dallas County, Texas, have decided to bring a lot more…

Third-generation sign company embraces digital billboards

May 9, 2013

With decades of experience under its belt, Key-Ads Inc. of Dayton, Ohio, knows a thing or two about billboards. The third-generation, family-owned company has…

Aerva invites regular sons and daughters to 'show love for Mom'

May 8, 2013

Who hasn’t seen an athlete or celebrity mouth "Hi, Mom," during broadcasts of sporting events? Now a similar opportunity is available to the 99 percent, thanks…

NanoLumens brightens midtown Manhattan financial district with LED stock ticker

May 8, 2013

New York City is known as the cutting edge of design, so it is ironic that the city's stock tickers look like 1970s alarm clocks. But thanks to the recent…

5 for 5: Key takeaways from April's digital signage Top 5

by Christopher Hall

Lessons gleaned from the articles readers were most interested in during the month of April.

Observations from ISA 2013 International Sign Expo in Las Vegas

by Barry Pearman — VP, Clarus Communications

I recently returned from ISA 2013 Expo in Las Vegas and wanted to share with you some of my observations. The show was a huge success and broke several records…

US Marshals turn to digital billboards to track treasure-hunt fugitives

May 7, 2013

The U.S. Marshals Service has begun posting alerts on digital billboards in Ohio and Florida in an effort to capture a treasure hunter who found gold nearly…

International Display Advertising moves into DOOH advertising market

May 7, 2013

International Display Advertising Inc. has its eyes on the $9 billion U.S. digital out-of-home advertising market.