Welsh shopping district puts LED digital signage in its cart

July 16, 2014

The Queen Street shopping district in Cardiff, Wales, in the U.K. has deployed a new 6-square-meter (roughly 65-square foot) LED digital signage display.

Federal Highway Administration study confirms safety of digital billboards and signs

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Landmark Dept. of Transportation study shows digital billboards pose no safety risk to passing motorists.

Digital billboards continue march on Oz

June 12, 2014

Australian outdoor media provider APN Outdoor today announced the launch of three new digital billboard sites; King George Square in Brisbane, No. 1 Fitzroy…

ISA works with Chicago to overturn digital sign ban, Part I

by Christopher Hall — w, t

The International Sign Association talks about the effort to overturn the Windy City's moratorium on on- and off-premise EMCs.

Leinenkugel's sells Summer Shandy with weather-responsive digital billboards

April 30, 2014

The Jacob Leinenkugel Brewing Co. is promoting its Leinenkugel's Summer Shandy with special weather-repsonsive digital billboard ads in Chicago, according to…

Digital signage key ingredient for experiential campaign recipe

Global brand Lurpak cooked up a digital out-of-home and experiential campaign in London's Waterloo station.

Philadelphia up for a digital signage facelift?

Outdoor advertising firm proposing legislation creating 'digital district' in Philadelphia's Center City.

American art masterpieces to be displayed on DOOH

April 7, 2014

Starting on Aug. 4, 2014, and continuing for four weeks, iconic locations such as Times Square, Sunset Boulevard and Route 66 and more will be transformed into…

Location-based digital signage campaign launches 'The Lego Movie' in Australia

Digital billboards are helping the smash movie take off in Australia with a proximity-based DOOH campaign.

NFL's Jaguars to install 'world's largest' HD LED video displays

March 10, 2014

The National Football League's Jacksonville Jaguars have partnered with Brookings, S.D.-based Daktronics to manufacture and install what it said will be "the…

PQ Media: DOOH exposure grows 75%, on verge of 'breakout'

February 28, 2014

As the global media economy nears a digital tipping point in 2015, market research firm PQ Media said, a new study suggests that digital out-of-home media may…

AOTO deploys 8K LED display at London Waterloo station

February 26, 2014

LED display provider AOTO recently had one of its 8K LED displays deployed in London's Waterloo railway station, according to an announcement from the company.

Aerva sends Valentine's Day 'Luv' to Times Square digital signage

February 19, 2014

Romantics across the country Tweeted their Valentine's Day photos to @AervaNYC to publicly declare their love on a Times Square digital billboard and receive…

The cure for the post-holiday season slump

by Barry Pearman — VP, Clarus Communications

The holiday shopping season is over, and many businesses are heading into one of their slowest seasons of the year. Holiday shopping bills and nasty weather…

UK Best Awards buy heavy on DOOH

Digital out-of-home plays a big role in most of the campaigns shortlisted for Best Consumer Campaign in this year's awards.

Clear Channel expands LA, El Paso digital billboard networks

February 3, 2014

Clear Channel Outdoor today announced it has added 14 new digital signs in greater Los Angeles, bringing its total to 33 in the L. A. market. The company also…

Yakima looking to regulate digital signage, billboards

January 29, 2014

The Yakima (Wash.) Planning Commission recently held a study session to craft a policy for roadside digital signs and billboards in Yakima. And while only a…

Ohio municipality revamping zoning regs to manage digital signage

January 2, 2014

An Ohio township is considering changes to its zoning ordinance, including new regulations governing digital signage and billboards, according to Vindy.com.

Super Bowl could spike DOOH

December 26, 2013

This year it's not just the ads on TV that are going to be big news around the Super Bowl. With this year's NFL championship being played just outside of the…

Clear Channel launches DOOH selfie promo for NYE in NYC

December 23, 2013

Clear Channel Outdoor announced it has expanded its array of full-motion digital billboards in New York City with three new screens at the…