American art masterpieces to be displayed on DOOH

April 7, 2014

Starting on Aug. 4, 2014, and continuing for four weeks, iconic locations such as Times Square, Sunset Boulevard and Route 66 and more will be transformed into…

Location-based digital signage campaign launches 'The Lego Movie' in Australia

Digital billboards are helping the smash movie take off in Australia with a proximity-based DOOH campaign.

NFL's Jaguars to install 'world's largest' HD LED video displays

March 10, 2014

The National Football League's Jacksonville Jaguars have partnered with Brookings, S.D.-based Daktronics to manufacture and install what it said will be "the…

PQ Media: DOOH exposure grows 75%, on verge of 'breakout'

February 28, 2014

As the global media economy nears a digital tipping point in 2015, market research firm PQ Media said, a new study suggests that digital out-of-home media may…

AOTO deploys 8K LED display at London Waterloo station

February 26, 2014

LED display provider AOTO recently had one of its 8K LED displays deployed in London's Waterloo railway station, according to an announcement from the company.

Aerva sends Valentine's Day 'Luv' to Times Square digital signage

February 19, 2014

Romantics across the country Tweeted their Valentine's Day photos to @AervaNYC to publicly declare their love on a Times Square digital billboard and receive…

The cure for the post-holiday season slump

by Barry Pearman — VP, Clarus Communications

The holiday shopping season is over, and many businesses are heading into one of their slowest seasons of the year. Holiday shopping bills and nasty weather…

UK Best Awards buy heavy on DOOH

Digital out-of-home plays a big role in most of the campaigns shortlisted for Best Consumer Campaign in this year's awards.

Clear Channel expands LA, El Paso digital billboard networks

February 3, 2014

Clear Channel Outdoor today announced it has added 14 new digital signs in greater Los Angeles, bringing its total to 33 in the L. A. market. The company also…

Yakima looking to regulate digital signage, billboards

January 29, 2014

The Yakima (Wash.) Planning Commission recently held a study session to craft a policy for roadside digital signs and billboards in Yakima. And while only a…

Ohio municipality revamping zoning regs to manage digital signage

January 2, 2014

An Ohio township is considering changes to its zoning ordinance, including new regulations governing digital signage and billboards, according to Vindy.com.

Super Bowl could spike DOOH

December 26, 2013

This year it's not just the ads on TV that are going to be big news around the Super Bowl. With this year's NFL championship being played just outside of the…

Clear Channel launches DOOH selfie promo for NYE in NYC

December 23, 2013

Clear Channel Outdoor announced it has expanded its array of full-motion digital billboards in New York City with three new screens at the…

Domino's #lookdown delivers digital signage spoof of BA's #lookup

by Christopher Hall

Digital billboard ads respond to jets flying overhead, and delivery drivers below.

British Airways digital billboards interact with jets flying overhead

November 20, 2013

British Airways has a new digital billboard campaign that "interacts" with jets flying overhead, according to MarketingWeek.

Pets featured on Philly digital billboards

November 20, 2013

Philadelphia digital billboards recently featured pet patients from a local veterinary hospital as part of a promotional campaign and contest, according to CBS…

Digital billboards helping urgent search for bone marrow donor

October 30, 2013

The seach for a bone marrow donor for a sick 2-year-old boy who urgently needs a transplant has moved to digital billboards as part of an Ocean Outdoor…

Tide's Halloween Vines get tangled up in DOOH

Tide is cleaning up with groundbreaking new social media and digital billboard campaign.

Clock's ticking on tax benefits for digital billboard purchases

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Again this year, digital billboard operators can benefit from a government program designed to stimulate the economy.

Rubber Duck floats onto digital billboards in China

The famous floating giant Rubber Duck is appearing on digital signage LED screens across China for Beijing Design Week.