Sept. 16, 2014
A new "luxury urban resort" opening in Cleveland, The 9, has transformed an historic building in the city into a high-end mixed-use building featuring a 156-room luxury hotel, 194 luxury apartments and a market featuring gourmet groceries — and nearly 5,000 square feet of LED digital signage displays.
According to an announcement from Cincinnati-based lighting and graphics technology company LSI Industries, which manufactured the LED displays, among themore conspicuous and dynamic features of the new structure are the colorful LED video displays on the north and south ends of the parking garage exterior. The two 16mm video displays measure approximately 48 feet by 49 feet and contain almost 900,000 LED chips each. The full-color dynamic content can be seen from blocks away, the company said.
"The nearly 5,000 square feet of LED display provides one of the largest display surfaces in the U.S.," LSI President Scott Ready said in the announcement.
The GEIS Companies, a design/build company headquarted in Streetsboro, Ohio, has spearheaded the building project, and Geis Hospitality Marketing and Creative Content Manager Ryan Arthur is in charge of creating content for the video displays. "The response from the billboards has been extraordinary since they day they went live," he said in the announcement. "They're far larger than anything else of their kind between New York City and Las Vegas. One of our images even wound up on MSNBC and ESPN. LSI has provided us with an immeasurable tool to amp up our advertising."