Smartphones are just small digital signage displays

Smart phones have concentrated global business right at our fingertips, thus becoming the high-octane business channel for digital signage companies.

Spotlight on digital signage at the 2016 Rio Olympics

by Jeff Hastings — CEO, BrightSign

Digital signage is playing an integral role at the 2016 Rio de Janeiro Games unlike anything seen before at a large-scale sporting event.

The future of DOOH is now: Pairing biometrics with digital signage

by Richard Ventura — VP Business Development, NEC Display Solutions

Combining technologies like facial analysis tools and digital displays can enhance consumer experience while upping a brand's profitability and value.

How to create a successful customer experience using digital signage

Consumers are increasingly digitally savvy and expect an omnichannel retail experience. Many retailers are choosing digital signage as a secondary sales tool…

July's Top 5 digital signage headlines

by Travis Wagoner — Editor, Networld Media Group

It's time to look back at the most-read articles, news and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in…

What's driving the digital signage market trends?

by Ronak Bora — Senior Executive - SEO, Global Market Insights Inc.

Breakthroughs in methods of display-panel production have led to a considerable decline in cost and are predicted to positively affect digital signage market…

The growth of the digital signage industry: Are you on hold?

by Scott Sharon — CEO, START

I frequently read reports about the size of the digital signage industry and its expected growth. However, I rarely hear anyone include the digital sign…

Does the success of 'PokémonGo' mark a turning point in augmented reality experiences?

by Libby Davies — Content Writer, SignStix

Over the last week, the entire world has been gripped with Pokémon fever. "Pokémon Go," the interactive, augmented reality-enabled gaming app has captured the…

What happens when you use digital signage for queue management?

by Evan Magner — Marketing Project Coordinator, Mvix

Digital signage takes queue management to a new level. Queues involve customers waiting with little else to do, while digital signage is all about drawing the…

The looming convergence of digital signage and mobile tech

by Jeff Hastings — CEO, BrightSign

We're so accustomed to interactivity on our phones and tablets that we simply assume all screens will be just as dynamic, and we're surprised when they're not.

What makes an outdoor kiosk successful?

by Chris Gilder — Founder/CEO, Meridian

While many self-service kiosks are located inside, as we discussed last week, there are a number of use-cases where an outdoor kiosks will drive the best ROI.

Digital advertising at the speed of technology

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

LED signs are more than just a showcase of vibrant, colorful and attention-getting advertising. With software that is intuitive and highly programmable, sign…

The future of restaurant-based digital signage

by Jeff Hastings — CEO, BrightSign

Fresh off the 2016 National Restaurant Association show in Chicago, once again I'm energized about what the future holds for digital signage in the restaurant…

So you want to put a kiosk outside? 3 things to know when considering an outdoor kiosk

by Chris Gilder — Founder/CEO, Meridian

While outdoor kiosks can prove to be a valuable investment, here are some important things to consider before taking the leap outside.

Why restaurant ordering kiosks won't replace employees

by Bradley Cooper — Editor, Connect Media

As QSR giants begin to deploy order-taking kiosks, some people are asking whether the devices will replace employees. With questions like this, it's important…

Interactive digital signage: Finding the key location

by Chris Gilder — Founder/CEO, Meridian

Proper screen placement is often overlooked by businesses and organizations during digital signage deployment, but a good placement strategy is necessary to…

Hello from the editor

by Travis Wagoner — Editor, Networld Media Group

Introducing Travis Wagoner as the new editor of DigitalSignageToday.com.

Digital signage advertising pops up in unexpected spots

Digital signage advertising has been used in restaurants, gas stations, retail stores and in the lobbies of businesses and hotels for quite a few years. Now in…

'The truth is out there': The X-Files comes to digital signage

by Christopher Hall — w, t

The X-Files recently returned to television sets around the world after almost 15 years — and digital signage helped build the anticipation and suspense for…

Digital signage 'Smackdown' teaches video game coding

by Bradley Cooper — Editor, Connect Media

Travelers at the Helsinki tram station learned how to code through digital signage that invited them to program their own character in a wrestling video game.