Top 5 benefits of digital signage in health care

by Tegan Worrall — Creative & Marketing Manager, CV Media & Signage

Health care facilities can be mystifying and unpredictable. Digital signage within the health care sector is a critical tool to drive the improvement of the…

Improved technology gives digital signage owners extra advertising power

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Technology is driving big changes everywhere in our society, including digital signage. Today, digital signage owners can leverage advances in interactive…

5 tactics to keep in mind with digital signage

by Bradley Cooper — Editor, Connect Media

Companies are focusing on delivering cross-channel experiences that truly draw in distracted customers. However, in order to improve customer experience, a…

5 digital signage future trends set to change the market

by Egor Belenkov — CEO, Kitcast

In the future, digital signage will be smarter, trickier and more personalized, and that's just the beginning.

How to keep your digital signage from being shut down by the FCC

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Digital billboards and LED signs are increasingly being targeted by the FCC due to high emissions. The reason for this is due to a flaw in Asian-manufactured…

Looking beyond the displays: Digital signage trends, Part 2

by Bradley Cooper — Editor, Connect Media

Last week, we examined some of the key trends at Digital Signage Expo, ranging from better displays, touchscreen technology trends and the shifting role of…

Looking beyond the displays: Digital signage trends part 1

by Bradley Cooper — Editor, Connect Media

At 2017's digital signage show, I noticed several trends ranging from mobile interactivity to more advanced touchscreen technology. Let's take a look at some…

Food court digital signage delivers upsell

by IAdea Corporation — Marketing Manager, IAdea

In a crowded advertising marketplace, it's hard for retailers to get their message across. The food court, however, can prove to be an ideal location to get…

Digital disruption raising expectations of the automotive industry

by Tegan Worrall — Creative & Marketing Manager, CV Media & Signage

The automotive industry is undergoing an era of digital disruption. Static signs and posters simply do not captivate an audience anymore. Digital signage…

As digital and traditional advertising worlds converge, OOH measurability is a must

Digital and traditional OOH industries are colliding now more than ever. While digital has measurable ROI, OOH falls behind in terms of analytical information.

Digital signage brings out the coloring book

by Bradley Cooper — Editor, Connect Media

JCDecaux, an outdoor advertiser, recently teamed up with Coca-Cola Amatil's brand Deep Spring to deploy a digital coloring book in Sydney and Melbourne…

3 ways to build a better advertising strategy

by Bradley Cooper — Editor, Connect Media

Average consumers often find advertisements to be annoying and irrelevant. Digital signage, when done properly, can help give advertisements a customer…

Digital signage scavenger hunts teach freshmen the ropes

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

School has just started and freshmen are flooding the campuses, without any idea where to go. Schools can use their digital signage systems to take students on…

3 marketing deployments to get your creative juices flowing

by Casey Dubbs — Marketing Manager, Horizon Display

We all like to think that coming up with a hot marketing concept is as easy as sitting down with some trusted colleagues and letting the genius flow, but…

Promotion and performance: Stories from the digital billboard revolution

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

For those of us in the digital display business, it's easy to understand why things like dynamic and conditional content are revolutionizing the outdoor…

5 ways the travel and tourism industry should be using digital signage

by Chris Gilder — Founder/CEO, Meridian

As the digital signage trend continues to grow, travel and tourism organizations are beginning to use live, interactive information to encourage travelers to…

How successful businesses put retail kiosks to work

by Chris Gilder — Founder/CEO, Meridian

Retail kiosks are changing the way customers engage with brands. With the increasing power of kiosk technology, store owners can showcase a targeted range of…

Leveraging a 'Pokémon Go' strategy for digital signage sales

by Gary Feather — CTO, NanoLumens

Today in business, game theory is often applied as the analysts want to develop a modeled approach that is sure to succeed. Despite all alternative efforts…

What's new in digital signage and how has social media made an impact?

by Libby Davies — Content Writer, SignStix

Digital signage has evolved into an interactive and personalized form of communication. It often proves to be the vital link for retailers to connect with…

Should you switch to fully digital or combination digital and printed menu boards?

by Scott Sharon — CEO, START

Switching from static menu boards to new digital menu boards is a big step for restaurant operators. Digital menu boards have more components, are more costly…