Advertising Blogs
The endless possibilities of digital signage for restaurants
by David Little — Director of Marketing, Keywest Technology
Unless you live in a cave you've probably been mesmerized by a dynamic menu board at some point in your search for food, but that's just the tip of the iceberg…
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Federal Highway Administration study confirms safety of digital billboards and signs
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Landmark Dept. of Transportation study shows digital billboards pose no safety risk to passing motorists.
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The cure for the post-holiday season slump
by Barry Pearman — VP, Clarus Communications
The holiday shopping season is over, and many businesses are heading into one of their slowest seasons of the year. Holiday shopping bills and nasty weather…
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Can ad-funded digital signage survive the mobile onslaught?
In 2010, I wrote a white paper entitled "Ad Funded Digital Signage: Is There A Future In It?" That paper discussed how Apple's 2008 launch of the iPhone 3G and…
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Print signage fail: Why digital is better
by Laura Miller — Director of Marketing, Kioware
Mega beverage brand. Extremely poor font choice.
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Give your advertising the touch of success
by David Little — Director of Marketing, Keywest Technology
While digital technologies threaten the effectiveness of television advertising, interactive digital signage can amplify the impact of your marketing message.
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Uptick in digital video spending a good omen for digital signage
by Matt Deaton — Marketing Manager, Codigo
According to an article written by eMarketer, "Video is the fastest-growing digital ad format; eMarketer expects U.S. digital video ad spend to rise by 41.…
read nowIs Apple iOS 7 the angel of death for NFC?
Many have branded Apple's iOS 7 the harbinger of death for near-field communications, a.k.a., NFC. Although iOS 7's Airdrop feature is a really intriguing…
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Creating a transparent display experience
by Jim Stoklosa — Director of Digital Signage, InReality
Ever since the invention of television back in the 1920's, the images displayed on a TV or, more recently, a computer screen could not be mixed with actual 3D…
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HD proliferation driving new opportunities in digital signage
by Jeff Hastings — CEO, BrightSign
Those of us in the digital signage industry — systems integrators, installers and manufacturers alike — are always on the lookout for new markets ... emerging…
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Beer, donuts and digital billboard advertising
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Flat. Stale. Boring. No, I am not talking about the beer and donuts. But, could these words apply to digital billboard advertising? In fact, these words are…
read nowDigital signage where you'd least expect to find it
by Jeff Hastings — CEO, BrightSign
Last year at this time I wrote about what we could expect from the digital signage industry in 2012. I'm happy to say that most (if not all) of what I…
read nowDigital signage will make 2013 the year for small business growth
by Barry Pearman — VP, Clarus Communications
Small businesses are the cornerstone of the economy, employing nearly 60 percent of the private workforce and generating 39 percent of the U.S. gross domestic…
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Seeking mobile engagement for your DOOH network
by Joe Matriss — Editor, DOOH.com
It is impossible to ignore the revolution of personal technology. Everyone has been keeping up to date on monthly smartphone sales. In the case of the iPhone…
read nowBoosting digital returns: What is the optimal number of advertiser slots?
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
As billboard operators convert static faces to digital, a key question is often how best to optimize to the perfect number of advertiser "slots." For someone…
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The missed opportunity cost of NOT having digital signage
by Christopher Hall — w, t
Sometimes it's the little things we don't even think about that could make a big difference in the long-run.
read nowEffectively measuring dwell time for DOOH networks
by Joe Matriss — Editor, DOOH.com
When a DOOH network is planning, rolling out, pitching and delivering their content, one piece of information is very important: dwell time. Books have been…
read nowTimes Square digital signage hacked ... again! (Not really)
by Christopher Hall — w, t
Another video popped up on YouTube recently showing the digital signage in Times Square getting taken over by hackers and used to display an unsettling — and…
read nowDOOH networks in smaller markets
by Joe Matriss — Editor, DOOH.com
Digital out-of-home remains a young advertising medium. Not because the technology or know-how are new, but because DOOH networks are cropping up in places…
read nowSelling DOOH
by Joe Matriss — Editor, DOOH.com
People do not fully understand the way that advertising influences people. In a gigantic industry, there are endless ways to reach people and make them aware…
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