Advertising Blogs
Making the customer experience interactive
Creating an interactive customer experience doesn't just benefit brands, retailers, restaurants, etc. by appealing to shoppers, it also provides analytics that…
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Valentine's Day video proposals delivered to your door with digital signage
by Christopher Hall — w, t
Groupon is offering a special deal this Valentine's Day: Propose to your sweetie on giant LED board delivered right to your door.
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Using digital to its potential wins customers over and over again
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
One-size-fits-all messaging simply doesn't work anymore. How can digital billboards and digital signage increase consumer loyalty as well as advertisers…
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Learn the basics of digital billboard rate setting
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
For many operators, the digital billboard business is new territory. Whether you own the first digital billboard in your area, or are starting with a new…
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#NeverForget: Digital billboards commemorate 9/11
by Christopher Hall — w, t
On the 14th anniversary of the Sept. 11, 2001, terrorist attacks, the digital out-of-home and out-of-home sectors continue to commemorate the fateful events of…
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Go full spectrum: Don't forget the other half of your digital signage
by Christopher Hall — w, t
Why would you invest in a technology to only use it halfway? If you use video, don't forget text — and vice versa.
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'Green Chile From The Ghetto': Digital billboard art project sparks controversy
A youth art project combining digital signage and provocative slogans and imagery sparked mystery and controversy in Albuquerque, New Mexico.
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Full moon: Don't let this happen to your digital signage
by Christopher Hall — w, t
The importance of digital signage security has rarely been made more graphically clear than it was last week in Atlanta, when hackers replaced a digital…
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Digital signage, it's not just for lobbies anymore
by Sean Matthews — President & CEO, Visix, Inc.
Digital signage expert blogger looks at a variety of interesting use cases for digital signage in business, education and health care settings.
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McDonald's UK Monopoly campaign rolls dice, lands on DOOH
by Christopher Hall — w, t
McDonald's U.K. recently launched a digital signage ad campaign in the U.K. to promote the 10th anniversary there of its McDonald's Monopoly campaign running…
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Outdoor digital signage trends for 2015
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Digital billboard expert looks at trends that will shape outdoor digital signage and digital billboard advertising in the year ahead.
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Digital signage crowned king: Another look at award-winning content
by Christopher Hall — w, t
Here's the second post in our series taking a closer look at the winners of this year's DSA Crown Awards for digital signage content.
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Happy Halloween: Pepsi prank scares with digital signage funhouse mirror
by Christopher Hall — w, t
Possibly pants-filling prank from Pepsi projects ghoulish permutations with augmented reality and digital signage.
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Digital signage begins and ends with business
by Alan Brawn — principal, Brawn Consulting
Alan Brawn, Partner at Brawn Consulting, looks forward to the Digital Signage Expo 2015 this March in Las Vegas.
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Digital signage content design isn't always black and white
by Kelly Eisel — Copywriter, Industry Weapon
Color is key to audience attraction and a primary reason why a consumer buys a particular product.
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Digital signage the Rx for chronic boredom
by Kelly Eisel — Copywriter, Industry Weapon
Have a seat in the waiting room: How to cure chronic boredom and generate additional revenue with digital signage.
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'Bill the Billboard' cracks wise for Sprite
by Christopher Hall — w, t
A digital billboard in a busy intersection in Kenya tells (mostly bad) jokes in an award-winning digital signage campaign for Sprite.
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Digital signage is a game changer for advertisers
by David Little — Director of Marketing, Keywest Technology
Digital signage puts marketers and other communicators in charge of when and where their messages influence consumers. This may also mean changes in the way…
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Augmented reality digital signage brings the Serengeti to the streets of Hong Kong
by Christopher Hall — w, t
It's not about the content, the hardware or the software; it's about the experience. Can digital signage take people out of the everyday and give them a…
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What not to do in digital signage
by Tanya Williams — BDM, Prendi
A digital marketing expert takes a look at the wrong moves deployers make when rolling out digital signage.
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