3 benefits of digital signage for universities

From spotlighting campus events to showing highlights of Saturday's football game to providing daily cafeteria menus, schools have a wealth of information they…

Tax reform helps save money on DOOH

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

For billboard operators who want to increase their digital advertising reach, the 2017 tax reform package offers big reasons to expand.

FIFA World Cup 2018: How stadium advertising reached home TV viewers

by Jeff Hastings — CEO, BrightSign

The FIFA World Cup made up for its lack of commercial breaks by using in-venue LED displays to reach TV viewers.

How to deliver dynamic creative content

Originally used in display advertising, dynamic creative is simply another term for personalized content, where the content of an ad is matched to the active…

3 ways airports fly high with digital signage

by Tegan Worrall — Creative & Marketing Manager, CV Media & Signage

With customer experience remaining the primary focus, airports are capitalizing on the opportunities to provide efficient messaging. Airport are using digital…

9 ways houses of worship can benefit from digital signage

by Daniel Waldron — Copywriter, Armagard Limited

There are countless stories of churches, temples, mosques and synagogues witnessing an increase in attendances and greater connection with communities as a…

How to measure digital signage ROI

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

Measuring ROI for digital signage can be very challenging. But there are ways to measure its overall effectiveness.

Will blockchain revolutionize DOOH?

by Bradley Cooper — Editor, Connect Media

Blockchain, blockchain, blockchain...the word is almost inescapable in today's media frenzied world. The technology has the capability to bring enormous…

6 effective digital signage uses for the parking industry

by Daniel Waldron — Copywriter, Armagard Limited

Digital signage for car parking facilities is a relatively untouched goldmine, brimming with the potential to enhance the customer experience, exploit new…

4 digital advertising trends to watch

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Each year, the world of digital advertising transforms. The truth is that it's transforming all the time, but taking stock each year is a convenient way to…

5 rules of digital signage success

by Daniel Waldron — Copywriter, Armagard Limited

Your digital signage success hinges on creating a unique user experience for customers. There is a way you can take all the components of digital signage and…

Indie games Undertale, Doki Doki Literature Club, offer advertising lessons

by Bradley Cooper — Editor, Connect Media

Indie games like Undertale and Doki Doki Literature Club are making a big splash in the overcrowded PC gaming market. Advertisers can learn several key lessons…

5 ways to get the cash flowing with digital signage

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

A digital signage solution can sometimes represent a hefty financial outlay, but the cost of digital signage can be offset by its income potential.

What do consumers want from digital signage advertising?

by Daniel Waldron — Copywriter, Armagard Limited

Much is said about digital signage being a must have for businesses, but there's very little discussion about how digital signage advertising actually…

3 innovative tools the blockchain can offer digital signage

by Bradley Cooper — Editor, Connect Media

The blockchain is revolutionizing every industry, and digital signage is no exception.

AI opens doors for digital signage

It wasn't so long ago that even the simplest of targeted digital communication seemed far-fetched to many marketing firms. In recent years, the ability of…

Advertisers need to 'DOOH' better with outdoor campaigns

by Bradley Cooper — Editor, Connect Media

In my time on the highway, I've seen a lot of uninteresting and static DOOH campaigns. Advertisers, you can 'DOOH' better.

7 rules to deliver engaging content

Is your digital content driving interest and engagement or leaving the audience unimpressed? You need to keep a few general rules in mind to avoid losing your…

How digital signage can boost customer dwell time at restaurants

by Richard Ventura — VP Business Development, NEC Display Solutions

Use of digital signage in the restaurant space has been growing exponentially as operators realize the flexibility, marketing and branding opportunities it…

5 uses for digital signage kiosks in airports

After witnessing the immediate benefits of an airport digital signage kiosk, the self-serve technology industry began to plan what else computer kiosks could…