2 reasons to wait to deploy digital signage

by Bradley Cooper — Editor, Connect Media

Digital signage can improve your branding and messaging, but there are times when deploying more digital signage might actually hurt your store rather than…

Crafting best practices for digital signage content, management, control

by Jeff Hastings — CEO, BrightSign

The digital signage landscape is changing. Today's deployments are large, ambitious and connected. Managing them requires new rules for network efficiency…

Burger King's digital signage hits the spot

by Bradley Cooper — Editor, Connect Media

When it comes to digital signage, I am always on the look out for good, mediocre and not-so-good examples. Then there are end users who get digital signage…

Use movies, TV to inspire your digital signage designs

by Sean Matthews — President & CEO, Visix, Inc.

Your organization is made up of people, and so is your audience. When trying to engage them with digital signage messages, it's crucial to keep this in mind at…

2 ways Target, Walmart can take digital signage to the next level

by Bradley Cooper — Editor, Connect Media

Many retailers are still using digital signage to deliver information and advertisements, but few are taking it to the next level.

3 ways to effectively integrate social media with digital signage

by Bradley Cooper — Editor, Connect Media

End users can effectively integrate social media into their displays by simply making content visible, highlighting interactions and including a clear call to…

Wayfinding digital signage kiosks improve tourism experiences

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Outdoor wayfinding digital signage kiosks that provide up-to-date information 24 hours a day are proving to be their own best marketing tools — especially for…

3 questions to ask before you consider digital signage

by Bradley Cooper — Editor, Connect Media

Digital signage is exciting. It's a thrill to see your vision come to life on a bright display at a place for everyone to see. However, before you even think…

3 reasons to use interactive digital signage

No matter what industry you use it in, interactive digital signage can make your content more impactful, engaging and exciting.

Outdoor digital signage and the rise of smart cities

There's no doubt that outdoor digital signage is changing the face of our towns and cities. This isn't just about businesses trying to boost revenue; it's…

3 ways digital signage can deliver a sweeter Valentine's Day

by Bradley Cooper — Editor, Connect Media

Valentine's Day is right around the corner, offering retailers a needed boost after the post-holiday doldrums. Even though many people hate the holiday or…

What's on the horizon for LED tech?

by Digital Signage Today

LED technology is growing by leaps and bounds, as market leaders continually push out innovative products. Digital Signage Today spoke with Sony, a leader in…

7 digital transformation trends of 2019

Digital transformation was a hot topic in 2018 and it is sure to continue impacting organizations in 2019, as tools such as blockchain and augmented analytics…

8 questions to ask your digital signage vendor

by Bradley Cooper — Editor, Connect Media

A good vendor should be able to answer these questions regarding a digital signage deployment.

Retail digital signage campaigns 101

by Egor Belenkov — CEO, Kitcast

One ultimate approach to digital signage will not provide the results you're hoping for. There is no magic pill. Planning different marketing campaigns and…

Retail digital signage 101

by Egor Belenkov — CEO, Kitcast

The original idea of customer engagement is to bring value to your clients and simultaneously satisfy their needs. Therefore, you need to know how to utilize…

DOOH makes the mundane exciting

by Bradley Cooper — Editor, Connect Media

If I had to name one boring business, it would probably be storage. It's literally the business of collecting dust. How does one stand out in that line of…

2 reasons customers don't care about your digital signage

by Bradley Cooper — Editor, Connect Media

Why do customers ignore your digital signage? Because it's not relevant and it doesn't rise above the noise.

Digital signage helps fight crime

In the movies, every hero needs a partner to help them fight crime. It's no different in real life! But rather than calling upon a single costumed crusader…

How to make audiences linger and act with digital signage

by Ellyce Kelly — Communications Consultant/Public Relations Special, Visix, Inc.

The best-planned campaign can be ruined by poor design. Good content means attractive, clear messages that grab attention, are easily understood and motivate…