3 reasons why you should advertise your business with DOOH

by Bradley Cooper — Editor, Connect Media

Thinking of starting an advertising campaign? Here are three reasons why you should consider doing it on DOOH.

16 reasons to adopt digital signage

by Sean Matthews — President & CEO, Visix, Inc.

If we told you there was a single product your business could buy that would save money, improve efficiencies, increase employee engagement, raise customer…

2 reasons why your digital signage message isn't getting through

by Bradley Cooper — Editor, Connect Media

No one likes not being heard, especially when you spend a lot of money to get your point across with digital signage. There are two reasons why your signage…

DOOH versus static billboards

by Bradley Cooper — Editor, Connect Media

Should you invest in traditional billboards or digital displays? It's a difficult question to answer because it depends on a few factors.

Digital signage keeps students engaged

Students today expect and prefer digital communications, and as a result digital signage has become a cost-effective tool for schools to utilize. Dynamic…

The future of retail is immersive AR

by Steve Hastings — Founder & Executive Planning Director, isobel

It doesn't take much reading of the press or time on the High Street to understand that the retail sector is under massive pressure and local shopkeepers are…

2 basic advertising principles to improve your digital signage

by Bradley Cooper — Editor, Connect Media

Advertising is commonly seen as intrusive and annoying, but the issue isn't so much advertising itself but how we choose to use it. I believe there are two…

3 reasons to consider deploying a digital signage kiosk

by Bradley Cooper — Editor, Connect Media

When it comes to customer experience technology, a solution that combines both digital signage and kiosk elements can be a slam dunk. Need convincing? Here are…

Looking ahead at digital signage in 2020

by Lillyan Wamaitha

As technology gets better, so will the innovations in digital signage. There have already been several advancements over the course of 2019 that will only get…

How to use digital signage to increase audience engagement

by Sean Matthews — President & CEO, Visix, Inc.

How does an organization go about engaging their audiences? One of the most comprehensive tools available for delivering engaging communications is digital…

7 tactics QSRs can employ to keep their digital signage fresh

QSRs such as McDonald's are rapidly adopting technologies such as digital signage. However, keeping digital signage fresh and updated can be a challenge. Here…

Say no to these 4 digital signage myths

Digital signage is not technology of the future, but is very much the technology of today. However, many people still believe myths about the technology. It's…

3 metrics every digital signage project should measure

by Geoffrey Bessin — CMO, Intuiface

If you want a successful digital signage project, you need to be collecting metrics.

Top 5 reasons universities should go digital

by Tegan Worrall — Creative & Marketing Manager, CV Media & Signage

With an audience raised on digital communication, digital signage is an ideal way to engage today's students and future generations of students. By taking…

3 digital signage trends that will shape the sporting fan experience

by Jeff Hastings — CEO, BrightSign

As we view the current landscape of digital signage in sporting venues, three trends emerge that will significantly shape the fan experience at sporting events…

How to prep your digital signage for the holidays

by Bradley Cooper — Editor, Connect Media

The holiday season is upon us, and retailers need to come out of the gate swinging to get that precious piece of the customer pie.

How blockchain will impact digital signage advertising

by Bradley Cooper — Editor, Connect Media

Blockchain has the potential to transform a variety of industries, and that includes digital signage advertising.

3 ways displays can improve a community

by Bradley Cooper — Editor, Connect Media

Digital signage is useful for more than just simple advertising. It can also help a community become a safer place, raise awareness for community issues and…

2 places you need to be deploying DOOH

by Bradley Cooper — Editor, Connect Media

There are many benefits to using DOOH such as being able to change content rapidly, test different types of content or deliver dynamic campaigns. Even with all…

3 ways to use digital signage

Digital signage has continually evolved over the years from VHS media players to the huge deployments we see today. Curious about the many ways in which…