News

Software powers rollout of C-store advertising network

September 12, 2016

Creative Realities, a digital asset management and shopper marketing solutions provider, has released version 5.0 of its content and network management software, according to a company press release.

One of the first large-scale deployments is for 33 Degrees Convenience Connect. Creative Realities has installed the 33 Degrees platform in more than 115 locations in seven states and is in the process of installing it in another 185 locations. 33 Degrees plans to expand the size of its in-store digital advertising network and platform by adding large numbers of nodes during the next phases of its deployment scheduled for the remainder of 2016 and 2017.  

"33 Degrees has a perfect partner in our retail operator. We have a long-term contract to establish one of the largest digital place-based advertising networks in North America, in a highly-recognized convenience store chain that are corporate owned and not franchised," said Chris Ott, CEO of 33 Degrees and principal of Ott Communications. "Our 33 Degrees network provides an incredible opportunity to market to an average of 1,300 customers daily at each store, 45 percent of whom are millennials, near the point of purchase, highly cost-effectively. CRI's turn-key solutions provide the backbone of our network and technology platform, through its installation, software and support services."

Currently deployed in 50 states nationwide and 37 countries around the world, the company's integrated content and network management software supports a range of industry standard to highly complex customized customer implementations across 17 vertical markets, according to the release. 

Version 5.0 represents a comprehensive upgrade to its current production software, which contains a series of significant feature, usability and performance enhancements. Examples include enhancements related to zone-based presentation triggers; dynamic content scheduling via metadata; browser-based player capabilities; support for lower cost media players; nested zone scheduling; client-side site server functionality; smart playlist capabilities; object-based access control; additional service APIs for systems integration, and content management and player monitoring workflow improvements, the release said.