News

Digital signage companies integrate audience measurement, CMS solutions

September 7, 2016

Seemetrix, a web-based analytics service developed by 3DiVi Company, and NoviSign, an SaaS digital signage software company have partnered for a mutual software solution.

Seemetrix, together with a NoviSign Android-based player, ensures an advertisement reaches its targeted audience and analyzes its effectiveness through real-time data collection, according to a press release from Seemetrix. The Android digital signage becomes interactive and playlist slides can be triggered by camera events.

Seemetrix collects data on the age and gender of the viewer and the duration, date and time of views. The real-time data is available in a personal account where the user can analyze gathered statistics using descriptive diagrams and graphs, the release said. The integration allows the right ad to be displayed to the right person. By recognizing who is standing in front of the screen and camera, the integrated solution triggers the appropriate ad.

"To start working with Seemetrix is all too easy — the user only needs to install the Seemetrix app on the existing Android device", said Irina Magdenko, project manager of Seemetrix. "The only peripheral needed is a webcam."

The solution is currently available on Google Play.