Rapport, Vistar Media team with UniLED for DOOH programmatic campaign verification

August 19, 2025

Rapport and Vistar Media have partnered with UniLED to roll out independent verification across all U.S. digital out-of-home advertising campaigns.

Vistar Media debuts Programmatic Guaranteed service

August 7, 2025

Vistar Media, which provides tech solutions for OOH media, has launched Programmatic Guaranteed, a new option for buying and selling OOH campaigns.

Western Union teams with Vistar Media to build Retail Media Network Across North America, Brazil

April 2, 2025

Vistar Media, a global provider of technology solutions for out-of-home media, has signed an agreement with Western Union to manage and monetize its growing…

T-Mobile will acquire Vistar Media

January 13, 2025

T-Mobile entered an agreement today to acquire Vistar Media, a DOOH advertising solutions provider.

Next-Gen Media, Vistar Media partner in DOOH advertising

November 22, 2024

Next-Gen Media, a youth-focused digital video network based in the United Kingdom, has partnered with Vistar Media to expand its programmatic digital…

Vistar partners with Haleon in DOOH advertising

November 4, 2024

Vistar has been selected by Haleon, a consumer health company whose brands include Sensodyne and Centrum, as its preferred partner for programmatic OOH…

Vistar names Sean Cheyney global head of retail media

October 23, 2024

DOOH advertising solutions firm Vistar has named Sean Cheyney to its newly created role of global head of retail media.

Vistar launches political inventory

June 27, 2024

Vistar Media, a digital OOH technology solutions firm, has launched a political inventory targeting solution, which allows political messages to target DOOH…

Olyns recycling machines to feature advertising thanks to Wovenmedia, Vistar Media partnership

May 23, 2024

Wovenmedia, a retail media solutions provider, has partnered with Vistar Media, an OOH advertising technology provider, to provide advertising services using…

Screenverse partners with FuelMedia TV

May 6, 2024

Screenverse, a programmatic DOOH advertising firm, has partnered with FuelMedia TV, a digital media network focusing on fuel and convenience retail in the U.S.

Lamar, Vistar partner in DOOH advertising

April 26, 2024

Lamar Advertising, a North-America-based DOOH advertising firm, has partnered with Vistar, an OOH technology firm, to power Lamar's U.S. fleet of digital OOH…

Vistar partners with Starlight in DOOH advertising

April 11, 2024

Vistar Media, an out-of-home media solutions firm, has partnered with Starlite Media, a DOOH and retail media network of more than 500 screens.

Vistar announces retail media targeting solution

September 6, 2023

Vistar Media, a provider of technology solutions for programmatic DOOH advertising, announced today the launch of its retail media targeting solution designed…

Lamar, Vistar partner in airport DOOH advertising

September 5, 2023

Lamar out-of-home advertising screens are now available for purchase via the Vistar DOOH software platform, according to a press release.

Vistar launches certification program for pDOOH advertising

August 17, 2023

Media and advertising firm Vistar has launched "Accelerate: foundations of digital out-of-home," a certification program for programmatic digital out-of-home…

Expert weighs in on TikTok's DOOH strategy

by Daniel Brown — Editor, Networld Media Group

August 16, 2023

Social media giant TikTok is making a bold foray into the digital out-of-home advertising market, according to a report from AdAge, with mixed reactions from…

Vistar Media reports significant Asia Pacific advertising growth

August 1, 2023

Vistar Media has reported 727 active advertisers using its DSP in the APAC region in H1 2023, marking 300% growth over the same period in 2022, according to a…

Vistar Media teams up with Basis Technologies for DOOH tech

July 11, 2023

Vistar Media, a global programmatic DOOH advertising platform, has partnered with Basis Technologies, a business software firm, to develop software solutions…

Vistar leans into verification with software offering for DOOH

June 13, 2023

Vistar, an adtech firm, has announced Vistar Verify, its DOOH inventory verification solution, according to a press release.

Vistar Media announces Vistar Studio for DOOH creative

June 7, 2023

Vistar Media, a programmatic DOOH technology firm, has announced Vistar Studio, which provides creative services and a dedicated creative team to marketers…