How digital out-of-home can meet the data privacy moment

Let's explore why data privacy changes are positive for advertising, how they specifically affect DOOH, and the changes DOOH advertisers do need to make to…

Inmediacenter, Vistar partner to bring DOOH to retailers in France

December 3, 2021

Imediacenter, a digital in-store advertising network in France, has partnered with Vistar Media to provide programmatic technology to retail clients, according…

Media companies band together to provide targeted DOOH

November 2, 2021

Comscore, a digital business analytics and audience measurement company, has signed an agreement with Vistar Media, a provider of programmatic technology for…

Partnership expands programmatic DOOH opportunities

October 22, 2021

Velocity, which provides IT managed services through network management, voice and data connectivity, along with digital media displays and advertising…

Vistar Media extends services to offer audio-only OOH

October 8, 2021

Vistar Media, a provider of programmatic technology for DOOH has extended OpenRTB integrations to include audio-only out-of-home, according to a company press…

Lamar Advertising invests $30M in Vistar Media

July 12, 2021

Lamar Advertising Co., an owner and operator of outdoor advertising and logo sign displays, has acquired a minority stake in Vistar Media, a provider of…

Vistar Media expands inventory measurement capability

June 15, 2021

Vistar Media, an end-to-end DOOH programmatic platform, can now measure moving inventory, including taxi and rideshare tops as well as non-moving OOH media…

Amobee updates DOOH platform for cross-channel marketing

December 18, 2020

Amobee has updated its programmatic solution for buying DOOH to allow advertisers to deliver campaigns alongside digital, TV and social media. This update…

Vistar Media partners with Quividi to fuel programmatic DOOH

June 2, 2020

Quividi, an audience and campaign analytics provider, has partnered with Vistar Media, a digital media services provider that uses data driven technology to…

Curb Taxi Media offering DOOH taxi network

January 29, 2020

Curb Taxi Media, a taxi advertiser, has launched a network of programmatic smart taxi tops in New York City. Advertisers can deliver DOOH campaigns on displays…

Digital Outdoor Advertising partners with Vistar for programmatic DOOH

May 14, 2019

Digital Outdoor Advertising, a billboard network, has partnered with Vistar Media to deliver programmatic revenue for independent billboard operators. Through…