Lamar, Vistar team up in Denver DOOH market

April 27, 2023

Vistar, a digital out-of-home advertising technology provider, has partnered with Lamar Advertising Company to launch the Denver Transit DOOH network, with…

Vistar, Rain-X ClearView partner for 'no matter the weather' programmatic campaign

April 13, 2023

Vistar Media, a pDOOH technology firm, has partnered with Rain-X ClearView, a Canada-based provider of windshield wash fluid, and the Spinn digital agency for…

Vistar, Broadsign announce DOOH partnership

March 21, 2023

Vistar Media, a programmatic DOOH advertising technology solutions firm, has partnered with Broadsign, a digital signage and technology firm, to integrate…

Aspex eyes DOOH reach in Vistar partnership

February 16, 2023

Aspex Eyewear, a Canada-based eyewear and sunwear provider operating in North and Central America, the Caribbean and Europe, has partnered with Vistar Media, a…

Betterment bets on DOOH strategy

January 12, 2023

Betterment, an investment app, has invested in a DOOH strategy, according to a report by Anthony Vargas in adexchanger.com.

Rapport wins OOH media plan of year for NBA campaign

December 15, 2022

Rapport has won the OAAA's OOH Media Plan of the Year Award for its collaboration with the NBA on its 75th annual postseason campaign entitled "Taking it to…

Vistar marks Singapore anniversary, expands footprint

December 7, 2022

Vistar Media is marking the anniversary of its Singapore launch with further expansion in pDOOH, according to an email announcement.

Vistar Media, Place Exchange announce interoperability for pDOOH

October 13, 2022

Vistar Media and Place Exchange, two pDOOH solutions providers, have announced they are making their mediation solutions mutually compatible to streamline…

Vistar Media hires Welby Chen as COO

July 28, 2022

Vistar Media, a provider of software for digital out-of-home promotion, has appointed Welby Chen as chief operating officer, according to a company press…

Marketers blending DOOH, CTV to drive home campaign messages

Brands are continuing to lean on connected TV and digital out-of-home to connect to more consumers with shorter, highly-targeted messages while they're…

Intersection, Vistar Media partner to expand OOH at transportation hubs

July 21, 2022

Inventory from Intersection, an out-of-home media company, is available for purchase via the supply-side platform from Vistar Media, a provider of software for…

Vistar Media to use software to upgrade GSTV gas station displays

May 24, 2022

Vistar Media, a provider of software for programmatic digital out-of-home, and GSTV, a national video network serving fuel retailers, have formed a strategic…

Vending machine brand SOS taps DOOH to bring feminine care products to women

by Kevin Damask — Editor, Digital Signage Today

SOS, a vending machine company offering feminine products, noticed that Vistar Media was driving consumer experience focused media in the digital-out-of-home…

Vistar Media purchases Sage+Archer to expand DOOH across Europe

May 13, 2022

Vistar Media, a provider of software for digital out-of-home, has purchased Sage+Archer, a buying platform for DOOH in the European market, according to a…

Vistar Media launches dynamic creative for DOOH

May 6, 2022

Vistar Media, a provider of software for digital out-of-home promotion, has released creative capabilities for any DOOH screen connected to the Vistar…

Vistar Media's DOOH campaign helps Ad Council increase vaccination numbers

March 30, 2022

Vistar Media, a producer of programmatic technology for digital out-of-home, found success with its DOOH campaign for the Ad Council's "It's Up To You…

Edison integrates CMS with Vistar software to target golfers

March 22, 2022

Edison Interactive, a content management systems provider for connected devices, will integrate its platform with Vistar Media, a digital-out-of-home software…

Vistar Media teams with Mira to measure DOOH effectiveness

March 21, 2022

Vistar Media, a provider of programmatic technology for digital out-of-home, is partnering with Mira, a location intelligence and attribution provider for OOH…

Vistar Media sees large growth in 2021, brings in $200M in campaign dollars

March 10, 2022

Vistar Media, a provider of software for digital out-of-home, experienced exponential growth during 2021, launching 20,256 campaigns from 1,462 advertisers…

Vistar releases Demand Side Platform 6.0 for DOOH campaigns

February 22, 2022

Vistar Media, a provider of software for digital out-of-home, has released version 6.0 of the Vistar Demand-Side Platform which combines a visual out-of-home…